• Home
  • About
    • For What it’s Worth
    • Michael Rushton
    • Contact
  • AJBlogs
  • ArtsJournal

For What It's Worth

Michael Rushton on pricing the arts

Is Amazon good for readers?

February 14, 2014 by Michael Rushton 2 Comments

good for this readerI enjoyed George Packer’s New Yorker article on Amazon, and recommend it. ArtsJournal’s link to the story has the heading “Is Amazon good for books? Not just publishers, but books themselves?” The New Yorker’s own sub-heading is “Amazon is good for customers. But is it good for books?”

I find the question a bit puzzling. I can understand asking whether the rise of a particular corporation is good for buyers, publishers, authors, or other types of person. But what does it mean to ask, as a separate question, whether Amazon is “good for books?”

Packer’s essay concludes:

At the moment, those people [people who read] are obsessed with how they read books—whether it’s on a Kindle or an iPad or on printed pages. This conversation, though important, takes place in the shallows and misses the deeper currents that, in the digital age, are pushing American culture under the control of ever fewer and more powerful corporations. Bezos is right: gatekeepers are inherently élitist, and some of them have been weakened, in no small part, because of their complacency and short-term thinking. But gatekeepers are also barriers against the complete commercialization of ideas, allowing new talent the time to develop and learn to tell difficult truths. When the last gatekeeper but one is gone, will Amazon care whether a book is any good?

At Slate, Matt Yglesias responds:

Presumably Amazon will not care whether a book is any good, anymore than Borders or Barnes & Noble ever cared, or any more than the publishers of the endless series of Tom Clancy spinoff books care.

But maybe The New Yorker  will care? And recommend that readers buy books that are good while not buying books that are not good? And so will other publications? And thus impressing tastemakers will be an important way for authors to gain sales? This just seems like an element of the publishing industry that isn’t changing at all. Quality matters, to the extent that it matters, not because retailers care about quality but because (some) readers care about quality and various media institutions try to give people information about which new books are good. For example, people interested in American public policy should read Lane Kenworthy’s Social Democratic America, and anyone remotely interested in economics needs to read Thomas Piketty’s Capital in the 21st Century. The quality of those books matters because I (and others!) say that you should buy them due to their high quality. Amazon is indifferent to whether you buy good books or bad books, but I’m not indifferent and neither is George Packer and nor are lots of other writers and editors out there. Together, we have the power to make quality pay—if our audiences find our recommendations to be reliable.

I agree, but let me shift the focus a bit. The value of the publishing industry, including its retail delivery system, is in how it benefits consumers (i.e., readers). “Consumption is the sole end and purpose of all production.”

Readers, like consumers of any other product, value quality of product, a variety of options from which to choose, convenience in finding the best choice and getting it into their hands, and a low price. That is true when we shop for cars, groceries, apartments, clothing, music, books, or anything else. If an industry has been improving in those terms, good. But the good is judged in terms of the satisfaction of the people served, not the products themselves. I don’t ask whether Kroger is good for food, I ask whether it is good for people who eat. And so the headline “Amazon is good for customers. But is it good for books?” doesn’t quite make sense to me.

If we thought it were the case that Amazon was good for readers in terms of convenience and low price, but that in the long run it would lead to lower quality of books, and fewer options, then we would have an interesting question about whether, on the whole, it is good for readers. But that is how to frame the question.

My two (Canadian) cents: Amazon has been good for range of options, convenience, and price, to a remarkable degree, and I have not noticed a reduction in quality of new books being produced. So it has been unquestionably good for this reader.

 

 

Share:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Uncategorized

Comments

  1. Yanlin Chen says

    September 16, 2014 at 8:56 am

    I also agree with Dr. Rushton and would like to put in my two Chinese cents: Amazon has been good in defying cultural chauvinism by dissolving the long-lasted and well-accepted limitations imposed by physicality and geography and by offering reasonable prizes affordable by the general public which used to be excluded out of the synchronized conversation available to the privileged few who could buy their way into this sphere. So much so that we Chinese students can have access to the world-class academic research findings and cultural outputs produced at the other side of the Pacific. Isn’t it a contribution to human civilization?

    Reply

Trackbacks

  1. For What It's Worth | At the record store says:
    April 15, 2014 at 7:23 pm

    […] to which music and literature has become more accessible for customers. Why has what we listen to, what we read, taken a back seat to laments for the decline of brick-and-mortar shopping? There has never been a […]

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Michael Rushton

Michael Rushton taught in the Arts Administration programs at Indiana University, and lives in Bloomington. An economist by training, he has published widely on such topics as public funding of the … MORE

About For What It’s Worth

What’s the price? Everything has one; admission, subscriptions, memberships, special exhibitions, box seats, refreshments, souvenirs, and on and on – a full menu. What the price is matters. Generally, nonprofit arts organizations in the US receive about half of their revenue as “earned income,” and … [Read More...]

Archives

Recent Comments

  • Carlo on What to do with the NEA? Make it Conservative?: “The Kennedy Center is offering $25 tickets in only select orchestra seating for the performances of Washington National Opera: Porgy…” May 20, 14:17
  • Carlo on Art in Turbulent Times: “The Kennedy Center today is selling discounted tickets for the Washington Opera for $20.” May 1, 21:31
  • Montague Gammon III on Art in Turbulent Times: “We would like to think that a Trumped Kennedy Center would experience a significant downturn in attendance, but we should…” Apr 22, 05:51
  • Ed Comet on What do to with the NEA? Pull the plug?: “The author has gone to the Grand Canyon with a magnifying glass, and found the rocks uninteresting.. The NEA does…” Apr 12, 16:42
  • Brtian Newhouse on What do to with the NEA? Pull the plug?: “I think that for arts patronage to work, there has to be some consensus that the activities of making and…” Apr 12, 14:28
Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in