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Hannah Grannemann on Audience Experience

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Long Tail/Long Game

October 8, 2021 by Hannah Grannemann 4 Comments

Line graph illustrating the long tail idea

Row X Blog by Hannah Grannemann I’ll just say it straight out, so you know where I’m coming from: I hope many organizations choose to keep and grow their digital programming as we come out of the pandemic. I think it’s great for audiences, a solid strategy for organizations that can handle it operationally and financially, and for the arts field to increase participation. I’ve been thinking a lot about the strategy of the Long Tail as I watch arts organizations and artists deliberate their … [Read more...] about Long Tail/Long Game

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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