Follow? No – Informed (Let’s Go To The Data)

I'll admit I am surprised. When I started putting this conversation together, I thought it would be easier finding people to take the "follow" side. There is so much attention being paid right now to social media and starting conversations and finding ways to let the audience express itself, I thought the preponderance of arguments would focus on the value and utility of audience interaction. But of course artists lead. That's what they do. As I wrote at the beginning, the ¬†question was … [Read more...]

Red Pill, Blue Pill – Is Engagement An Either/Or Thing?

What if our audiences are confined by our predetermined ideas about what they are? A professor who began to get hundreds of thousands of views online wonders why he confines himself to a classroom with only a few dozen students...Watch the video. … [Read more...]