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Engaging Matters

Doug Borwick on vibrant arts and communities

Donor Myopia

October 2, 2019 by Doug Borwick

In Grass Is Greener? I recounted discoveries about arts organizations with adequate or more-than-adequate government funding. They face problems that might surprise those of us working in the arts in the U.S. And more to the point of this post, my colleagues in South America and Australia were envious of the ability we have to tap private money–individuals, corporations, and foundations.

In that earlier post I promised a consideration of the “down sides” of our private-funding model. The most obvious issue is the lack of dependable support so that every arts organization spends much of its time–as do politicians for similar reasons–pounding the pavement looking for dollars. In an ideal world the resources spent in pursuit of operating funds could be so much better employed in connecting the arts with communities.

But an even bigger problem with our model is how it diverts arts organizations from paying attention to their communities. The history of support that our nonprofit arts infrastructure replicates is the European patronage system. The focus of artists and those presenting the arts was, inevitably, on those who provided the funds to make it happen.

From the beginning of the establishment of arts organizations in the U.S., with virtually no public money flowing in, they have, understandably, been most concerned with the interests of those who fund the enterprise. This narrowness of attention, this “donor myopia” has created a system in which the broader population can be very nearly unseen. We observe this today in the makeup of boards of directors, content (repertoire) selection, and messaging. Our eyes are on the relatively small number of people who have the money to keep operations going.

As the large- (and medium-) donor business model is breaking down the lack of experience in working with communities is going to be a serious impediment to long-term viability. It is time, actually way past time, to develop “chops” in being part of the fabric of the communities in which we work.

Engage!

Doug

Photo:

Some rights reserved by National Eye Institute

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Filed Under: Overview, Principles Tagged With: arts, community engagement, funding, history, structure

Comments

  1. Trevor O'Donnell says

    October 2, 2019 at 2:45 pm

    You’ve encapsulated the issue nicely here, Doug. The arts serve and reflect their founders and sustainers.

    In the case of most traditional organizations, though, “communities” didn’t necessarily ask for the arts, and most aren’t rushing to rescue organizations that are losing their affluent sustainers.

    Isn’t it a bit disingenuous for arts organizations that were created and sustained by cultural elites to suddenly sidle up to the lesser folks (a.k.a. communities) looking for alternate sources of support? Or worse, start befriending communities so elite do-gooder foundations will keep giving them money?

    • Doug Borwick says

      October 2, 2019 at 3:34 pm

      Re:”disingenuosity,” absolutely true if that’s all they’re doing. But the existential crisis is, actually, forcing many to re-examine their work. The result can be a real desire to connect. Unfortunately, the skills for connecting are often limited.

      In addition, the # of do-gooder foundations willing to find clumsy efforts is becoming minuscule.

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

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Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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