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Engaging Matters

Doug Borwick on vibrant arts and communities

What You Need to Know

January 10, 2018 by Doug Borwick

Community engagement and its potential for enhancing the viability of arts organizations is too often poorly understood or just plain misunderstood. It is conflated with other tasks and minimized by people who cannot envision its potential.

I have become increasingly aware of the need for a (relatively) brief and simple overview of the essentials in order to see what community engagement is and can be and, importantly, what it is not. Over the last several months a variety of people who have been through the Community Engagement Training offered by ArtsEngaged have been helping me trim my nine page, single-spaced, overly academic treatise to a much more manageable four pager with more blank space and readable content.

The resulting document has the following outline:

  • Definitions (Working definitions of community, audience development, audience engagement, and community engagement)
  • Is It Community Engagement? (What effective community engagement looks like)
  • Community Connections (The critical difference between “We Tell” and “We Listen”)
  • The Engagement Process: Preparing, Planning, Partnering (An overview of effective approaches to community engagement)
  • Can You Say This? (A statement of commitment to community engagement)

Some of the contents have appeared in Engaging Matters before, but having these things together in one, digestible place should be of benefit to the field. You can find the whole text here. And here is a link to download the pdf. Feel free to do so and share as much as you want.

Engage!

Doug

Photo: Attribution Some rights reserved by renaissancechambara

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Related

Filed Under: Principles, The Practice of Engagement Tagged With: arts, community engagement, terminology

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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