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Engaging Matters

Doug Borwick on vibrant arts and communities

Contextualize First

March 15, 2017 by Doug Borwick

The tendency to imagine that community engagement demands all kinds of new work, new approaches, and new venues makes the consideration of engagement nearly impossible for some. Last week in Essential Gradualism I pointed out that undertaking no immediate steps is often the best approach. Earlier, in Keep It Simple I made the case that even when programming becomes a part of the engagement process it is best to “go simple.” Engagement can often be best served by

[s]imple shifts of emphasis: the realization that West Side Story is about (among other things) immigration and gang violence; that Vivaldi’s Spring can be an expression of environmental awareness; [and] that Renaissance music inspired by the Plague is about a deadly public health crisis. 

The profoundly clumsy term I have been using for this is contextualization. Every work of art has a socio-cultural context. Many of those contexts provide a means of access to the work  that would be meaningful to different communities. In addition, many works have social themes, as pointed out in the quotation above, that are not only of interest but that are deeply meaningful to communities today.

The central point here is that, especially at the beginning of engagement efforts, we need not go to extreme lengths. Sometimes work we have already programmed will serve the purpose. Many other times work that we might have programmed anyway will fill the bill nicely.

It is entirely understandable that we look at the art we present primarily as the art it is. We should. But there is a blindness inherent in getting stuck there. Often looking at things another way will provide insight that shows a work’s value in serving the interests of our communities.

And now you can see the point of the optical illusion above. Let’s keep our minds open to various ways of “seeing” the art we present. Shifting perspective slightly can open the door to many possibilities for engagement.

Engage!

Doug

Image: https://en.wikipedia.org/wiki/Optical_illusion

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Filed Under: Principles Tagged With: arts, community engagement, programming, relationships

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  1. Top Posts From AJBlogs 03.14.17 - British News Cloud says:
    March 15, 2017 at 5:06 am

    […] Contextualize First The tendency to imagine that community engagement demands all kinds of new work, new approaches, and new venues makes the consideration of engagement nearly impossible for some. … read more AJBlog: Engaging Matters Published 2017-03-14 At the Top of the Met, Salaries Rose During Buyouts & Layoffs Consider the top two-thirds of this posts as akin to a re-tweet, because I have not confirmed the numbers. … read more AJBlog: Real Clear Arts Published 2017-03-14 Speaking of Gender  . . . Richard […] Read More […]

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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