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Engaging Matters

Doug Borwick on vibrant arts and communities

Fifth Anniversary Highlights: The “Pandering” Straw Man

August 24, 2016 by Doug Borwick

FiveCandlesDuring the month of August, Engaging Matters is republishing some of the most widely read articles from the five years this blog has been in existence. The criticism that community engagement is “just giving people what they want” is, in some circles, as pervasive as it is maddening. A February 2014 post, The “Pandering” Straw Man addressed that issue.

This post is not part of a series, so it may seem a bit out of context. I’ve addressed the issues of quality and community on numerous occasions previously. (The Pursuit of Excellence, Quality and Community, Quality and Community-2) However, the issue comes up so often in Q&A sessions, it’s probably good to share this as I write it in the context of a larger project.

Critics (and uncomfortable observers) of community engagement in the arts world often assume that the effort to reach those without a background (or current interest) in the arts demands pandering–presentation of inferior or simplistic work–a prospect that is, rightly, rejected out of hand.

This is, however, a remarkable and, upon brief consideration, terrifying conclusion. The current base of support is insufficient to sustain the arts establishment. If the only way to achieve viability is to present work that is incompatible with arts missions, the industry is truly doomed.

“Pandering” is such a powerful accusation that it can distract from efforts to reach the community and thus reinforce artcentricity. It is, to be frank, a pernicious charge intended as a conversation stopper that undermines the humility and respect I’ve cited as essential for making essential connections with our communities.

Discomfort with the prospect of change is a principal catalyst for this argument. Granted, a lack of awareness of good examples of engaged programming can be another contributor, but both are rooted in satisfaction with the status quo (at least with respect to artistic content) and a failure of imagination.

The pandering charge is a straw man, although it is true that some programmers do not understand this and–either cynically or with misguided good intent–present work they deem inferior in an effort to “engage.” As has been demonstrated previously and will be again, those who desire to do so can uphold standards of artistic excellence while providing content that is deeply meaningful to the public.

Engage (authentically and without shame)!

Doug

Photo:AttributionNo Derivative Works Some rights reserved by torbakhopper

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Filed Under: Principles Tagged With: artcentricity, arts, community engagement, excellence

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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