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Engaging Matters

Doug Borwick on vibrant arts and communities

Excellence Is Heterogeneous

December 10, 2014 by Doug Borwick

ExcellenceSignIn completing my assignment for Barry’s Blog (brief observations on “what I have learned”) I included “Excellence is heterogeneous.” (See Lessons.) My explanatory note said, “Technique is important in the arts. So are relevance, inclusiveness, and impact–to name only a few additional criteria. Excellence is best sought in everything that matters but can seldom be achieved in all categories in equal measure.”

I’ve been down this road before and have caught the usual flak around the topic. Nevertheless, it’s worthwhile revisiting. And to revisit it a bit, I’ve been waiting for an excuse to point readers to Nina Simon’s two wonderful posts on the topics of excellence and engagement from last September.: But What about Quality? and What Are Your Engagement Goals? What so impresses me about the first post is the beginning of a list of categories of quality–a taxonomy of quality if I’m going to be excessively academic about it. She does not believe it’s a definitive list. The categories may not be equally important (or they may be!). I’ve made a rudimentary stab at some of this before, but she has carried it much further than I.

Quality Q’s:

  1. AESTHETIC: is it beautiful?
  2. TECHNICAL: is it masterful?
  3. INNOVATIVE: is it cutting edge?
  4. INTERPRETATIVE: can people understand it?
  5. EDUCATIONAL: can people learn from it?
  6. RELEVANT: can people relate to it?
  7. PARTICIPATORY: can people get involved or contribute to it?
  8. ACADEMIC: does it produce new research or knowledge?
  9. BRIDGING: does it spark unexpected connections?
  10. IGNITING: does it inspire people to action?

Much more work should be done with this. Sometime I may, but all are welcome to lend a hand.

In her second post she articulated her Museum’s engagement goals, another important contribution.

  • RELEVANT: Connected to compelling needs, assets, and interests in Santa Cruz County. Connected to our core content of contemporary art and regional history.
  • SUSTAINABLE: Provides important resources to help the MAH thrive financially and organizationally.
  • BRIDGING: Brings community members together across differences. Celebrates diversity and encourages unexpected connections.
  • PARTICIPATORY: Invites diverse community members to make meaningful contributions as co-creators, collaborators, and energized constituents.
  • IGNITING: Inspires excitement and curiosity about art and history. Expands opportunities for deeper engagement beyond the museum.

 In any work, it is important to identify the ends sought as a critical component in constructing a project and in preparing to evaluate it.

Once again, and this happens many times per year, my hat is off to Ms. Simon for very important work in advancing our understanding of issues vital to the practice of community engagement. This is not the final word on either topic, but presenting a draft from which to work is invaluable service to the field.

Engage!

Doug

Photo:AttributionShare Alike Some rights reserved by mikecogh

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Filed Under: Principles, The Practice of Engagement Tagged With: arts, community engagement

Comments

  1. Nina Simon says

    December 11, 2014 at 12:24 pm

    Thanks for the shout-out, Doug.

    In the spirit of heterogenity, I want to note that the most important part of us developing our engagement goals was deciding what WASN’T a goal for us. It’s easy to look at any list of goals and say, “yeah, of course, we want to do those things too.” Our most productive conversations were about the goals we couldn’t achieve. For example, we know that we can spark interest and engagement, but that our organization is not a place to go deep. Hence “igniting” and not “deepening” or something similar.

    • Doug Borwick says

      December 11, 2014 at 2:14 pm

      Had I had space to go further I would have commented on that as well. Realizing the need to make choices, doing so, and sticking to those choices is a great lesson for planning in any realm, not just community engagement. As always, thanks for your generosity in letting me steal from you!

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

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Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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