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Engaging Matters

Doug Borwick on vibrant arts and communities

Community Engagement: A Habit of Mind

November 19, 2014 by Doug Borwick

HabitsPerhaps the most important requirement for newcomers to community engagement is development of a new perspective, a new way of thinking that incorporates awareness of community into all their work. This is a frame of reference that places interests of the public high enough in unconscious thought processes that they influence creative choices. It is a perspective that grows out of belief, commitment, and practice. Belief and commitment are essential, but skill comes from practice. There is a reason this is referred to as a “habit” of mind.

New circumstances, new ways of being in the world lead to new ways of thinking. When I began blogging I was amazed to see how quickly everything became subject matter. (Desperation is a wonderful incentive.) I’ve done pieces on minor league baseball games, airplane pilots’ announcements, even Jimmy Buffett concerts. My wife now rolls her eyes when I say, in wildly inappropriate contexts, “I can write about that for the blog.” Similarly, two years ago I launched a business after years as a college professor with a small but dependable paycheck. The loss of a salary was disconcerting, but the inexorable need to fund rent and salaries was unnerving. I discovered my perspective had been radically transformed when I found myself at the grocery store trying to imagine how much money the owners had tied up in grocery carts. In both cases, the thoughts I thought were radically new not because I was trying to think differently but because the things on which I focused had been changed by my new view of the world.

If community engagement demands new thought patterns, how are they formed? It is done by maintaining focus on community interests in every aspect of the work. The question “How can the lives of the people of our community made better by the work we do?” is a touchstone on which to reflect. Answers to the question require awareness of what things would actually make lives better (and this grows out of building relationships in communities), seeing the arts organization as a player in working on those things, and practice in thinking how the organization’s programmatic choices could be of service. Certainly, ultimate success requires skill in implementation, but arts organizations are adept at presenting programming, even if doing so in new or unusual partnerships requires additional skill building.

When programmatic ideas that support enhanced community life begin to spring to mind unbidden, the habit is well on its way to completion. When arts organization staff members find themselves curious about whether their presentation of

  • Vivaldi’s The Four Seasons might serve the interests of their friends at the Sierra Club;
  • Oliver (or a staging of Oliver Twist) might facilitate awareness of homeless families and children;
  • Appalachian Spring would be useful to educators teaching U.S or (depending on the city involved) local history; or
  • An exhibition of “outsider art” could help illuminate issues of power and privilege or insider/outsider status,

they have achieved a community oriented perspective. (Please do not put too much stock in these examples. They are mere off-the-cuff illustrations.)

Of course, simply having such ideas does not mean they should be implemented. Unilaterally inflicting programming upon a community is not good engagement practice. Rather, the adept arts organization would discuss the possibilities with appropriate potential partners (with which, ideally, they would already have relationships). If the concept were deemed to have promise they would work together to develop it.

Believe, commit, practice, . . . and think anew.

Engage!

Doug

Photo:Attribution Some rights reserved by Celestine Chua

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Filed Under: Overview, Principles Tagged With: arts, community engagement, programming

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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