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Engaging Matters

Doug Borwick on vibrant arts and communities

Frames of Reference

June 25, 2014 by Doug Borwick

UpsideDownMap“They’re an hour behind.” Recently, landing in Des Moines on a flight from Charlotte, I overheard a fellow passenger say this to their seatmate. I often hear people describe time zone differences this way, so I might have ignored it; but on this occasion, the tone of voice implied something about the speaker’s attitude toward our destination. It sounded a tad condescending, as if the clocks might not be the only thing that was “behind” in this Midwestern city. Upon some reflection, though, even if I misread the background of the comment I realized this way of framing the Eastern vs. Central time zone difference (or the difference between any two time zones) reflects a frame of reference that puts one experience/way of life at the center and the other as “other.”

Making a similar point as a professor, I often used the “Upside Down Map of the World” to get students to think about the fact that their mental models cause them to make unwarranted assumptions. There is, of course, nothing that makes North be at the top of maps other than, probably, the fact that the makers of the first maps lived in the Northern Hemisphere. (Seen from space, there is no proper up or down.) Of course, calling this map “upside down” also reflects a Northern Hemisphere-centric view.

Such frames of reference are so deeply ingrained that we often do not realize they exist. I have written about the internal focus of the arts industry–its “artcentricity”–on a number of occasions. That self focus gets in the way of developing meaningful relationships and it makes thinking of arts experiences as opportunities for connecting and serving communities difficult. Like time zones and upside down maps, “outreach”–to use one example–suggests that the arts organization is at the center and we are seeking to draw people to us. (For more, see Outreach ≠ Community Engagement and Magnets and Oysters.)

One of the most important first steps in effective community engagement is seeing the arts enterprise in the context of the community–a participant in and contributor to community life, not as a separate inward-focused entity. The latter frame, while almost always unconscious, prevents us from seeing possibilities and is certainly a barrier to relationship building.

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FWIW, Engaging Matters will be taking the July 4 week off.  The next post will be 7/9.

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Engage!

Doug

Photo: Attribution Some rights reserved by Chris Bruce

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Filed Under: Principles Tagged With: artcentricity, arts, community engagement, relationships

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

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About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

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