• Home
  • About
    • Engaging Matters
    • Doug Borwick
    • Backstory-Ground Rules
    • Contact
  • Resources
    • Building Communities, Not Audiences
    • Engage Now! A Guide to Making the Arts Indispensable
  • EM’s List
  • AJBlogs
  • ArtsJournal

Engaging Matters

Doug Borwick on vibrant arts and communities

More or Different?

March 31, 2012 by Doug Borwick

I have now officially been posting long enough that I can’t really remember which topics I have beaten to death and which I have not.A recent ArtsBlog post, Is There a Point of Diminishing Returns for the Arts? by Michael R. Gagliardo, has energized me enough to take the risk that even though I may have been down this road before, I’m going again.

The issue Mr. Gagliardo raises is the industry’s need to reach more people. He begins by saying:

In the arts world, we find ourselves constantly searching for ways to engage the community. Every day we think about how we draw in more constituents: bigger audiences, more donors, a larger base of support, etc. And often the answer seems obvious—offer more. . . .

It’s the old question of quantity versus quality. Sometimes it seems like the only way to bring new audiences to the table is to offer more—more concerts, more exhibits, more performances, more, more, more.

Are we really bringing a new crowd to the work that we hold so dear? Or are we simply “watering down” the arts in an attempt to make them “user friendly?”

I know I’ve ranted about the quality vs. community argument before. I guess my real response to this argument is that the assumption needs examination, and perhaps not in the way you might imagine. The post suggests that Sibelius (as an example) is not “for all.” In other words, offering music by Romantic era nationalist composers is not the way to expand our reach. In an ideal world, I’d like to argue against that point. But as much as I resist reality, I know I don’t live in an ideal world. It’s true, performing the music of Sibelius (or Smetana or Grieg or the Russian Five) or any  “classical” composer will not by itself lead to sustainable income streams as we move forward

So far, I’m pretty much in agreement with the diagnosis. However, the common response, reflected in this post, is that the only alternative is “watering down” programming or  “selling out.”Let me be clear that I am not, here, ranting against Mr. Gagliardo or any of my friends and colleagues that see things this way. This is a fairly typical view of the situation, one that often seems like the only option.

What I’d like to offer (again) is an alternative view. I agree that we need to do other things, but it’s the nature of those things that is at issue. I’d like to suggest doing “different.” Out of dialogue with communities, arts organizations can construct programming options that have depth of content and high quality and are meaningful to those not currently part of the arts world. It requires arts organizations and artists to think differently and to do different things. It is also, as I have acknowledged frequently here, very time consuming. But in the end, it’s my conviction that there’s not an alternative.

This is such an important issue that I’ll continue on the topic in my next post. In the meantime,

Engage!

Doug

.

 

 

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Related

Filed Under: Overview, Principles

Comments

  1. Jeffrey Agrell says

    March 31, 2012 at 8:53 am

    Sibelius – or any single example of any art – may not to be to everyone’s taste, but that is 1) normal and 2) not the point. The point is, and what is lacking in Western art is the idea that the only good art is something that is made by a tiny group of experts who are far away and probably dead. Otherwise stated, if you yourself did it, it couldn’t be any good. Nothing wrong with “expert” art – there will always be those who are better or worse at anything – only when it kills the idea that everyone not in this group has no right to create because what they/you do is not as good. I’ve run into this “Why create – I’m not Beethoven!” argument before. One answer to this is: you’re also not a Nobel prizewinning author, and yet you write everyday in various ways. You’re not a world class orator, and yet you have conversations – all improvised, I might add – every day. You express things that are important to you in language that is familiar to you. You might even do some sports (e.g. a pickup basketball game) and yet you are not an NBA All-Star. Why not do music in the same context? There are many cultures where there is not even a word for “musician” – because _everyone_ makes music, and you don’t need a word for it any more that you need to have a word for “air-breather”. Traditional music training, however, excludes all personal music creation from training and you have people graduating with doctorates in music who cannot write a simple piece for their own instrument, play Happy Birthday by ear in any key, or improvise a variation on Mary Had a Little Lamb. Music training silences voices. We’ve developed a creative art without creativity (although we’re very good a re-creating). What we need is arts education that gets everyone creating from the kindergarten (or before!) onward. Creativity is about expression and about solving problems. The world of this new millennium needs innovators and creative thinkers – and that’s where the creative arts come in.

About Doug Borwick

Doug Borwick is a past President of the Board of the Association of Arts Administration Educators and was for nearly 30 years Director of the Arts Management and Not-for-Profit Management Programs at Salem College in Winston-Salem, NC. He is CEO of Outfitters4, Inc., providing management services to nonprofit organizations and ArtsEngaged providing training and consultation to artists and arts organization to help them more effectively engage with their communities. [Read More …]

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,552 other subscribers

About Engaging Matters

The arts began as collective activity around the campfire, expressions of community. In a very real sense, the community owned that expression. Over time, with increasing specialization of labor, the arts– especially Western “high arts”– became … [Read More...]

Books

Community Engagement: Why and How

Building Communities, Not Audiences: The Future of the Arts in the United States Engage Now! A Guide to Making the Arts Indispensable[Purchase info below] I have to be honest, I haven’t finished it yet because I’m constantly having to digest the ‘YES’ and ‘AMEN’ moments I get from each … [Read More...]

Gard Foundation Calls for Stories

The Robert E. Gard Foundation is dedicated to fostering healthy communities through arts-based development, it is currently seeking stories from communities in which the arts have improved the lives of citizens in remarkable ways. These stories can either be full descriptions (400-900 words) with photos, video, and web links or mini stories (ca. 200 words) […]

Share this:

  • Click to email a link to a friend (Opens in new window) Email
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to print (Opens in new window) Print

Archives

Recent Comments

  • Jerry Yoshitomi on Deserving Attention: “Doug: Thank you very much for this. I am assuming that much of the local sports coverage is of high…” Mar 25, 16:28
  • Alan Harrison on Deadly Sin: II: ““Yes, but it’s Shakespeare!” is a phrase I heard for years in defending the production of the poetry from several…” Feb 17, 19:38
  • Doug Borwick on Deadly Sin: I: “Excellent question.” Feb 11, 16:08
  • Jerry Yoshitomi on Deadly Sin: I: “When I first came into the field and I met our leadership, it seemed to me that ‘arrogance’ was a…” Feb 10, 15:36
  • Doug Borwick on Cutting Back: “Thanks for the kind words. Hope you are well.” Oct 2, 06:58

Tags

arrogance artcentricity artists arts board of directors business model change community community engagement creativity dance diversity education equity evaluation examples excellence funding fundraising future governance gradualism implementation inclusion instrumental international Intrinsic mainstreaming management marketing mission museums music participation partnership programming public good public policy relationships research Robert E. Gard Foundation simplicity structure terminology theatre
Return to top of page

an ArtsJournal blog

This blog published under a Creative Commons license

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in