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So Just How Big is the Culture Audience? (comparisons that may make you rethink)

May 6, 2026 by Douglas McLennan Leave a Comment

By revenue, the nonprofit arts sector is small — about $73 billion in organizational spending compared to $1.17 trillion in total US arts and cultural production. Disney’s annual revenue alone is larger than every US nonprofit cultural institution in the country combined. But the map of audience shows something entirely different.

AJ Chronicles: What Habermas Feared for our Public Sphere

March 22, 2026 by Douglas McLennan Leave a Comment

This week we collected 118 stories. It’s worth noting, I think, that attempts to address the current collapse of the non-profit culture sector are focused on changing market forces. But this is a larger, more systemic set of issues that has corroded all of civic life — from culture to education to journalism to our politics — and the institutions and structures that nurture it. Indeed, these forces are so much bigger than any one sector, it’s difficult to know where to start in addressing them.

Paramount and Live Nation/Ticketmaster Won Big Last Week: Here’s why Orchestras and Theatres (and Consumers) Lost

March 12, 2026 by Douglas McLennan Leave a Comment

Two huge culture industry deals in the past week, both in entertainment, and maybe they don’t seem connected. Certainly not connected to non-profit arts. But these are exactly the kind of culture infrastructure deals that should worry anyone in the commercial or non-profit culture business because they impact us all. Here’s why.

Did the Supreme Court just unleash the Era of Radioactive Artist IP?

March 2, 2026 by Douglas McLennan Leave a Comment

Authorship used to be a status granted by an act of creation. Now it will be a status you will have to defend through paperwork. We have moved from the era of the romantic “lone genius” to the era of the administrative author who will need to “prove” the machine didn’t make it.

How Digital AI Twins could Transform how We Make Art

January 7, 2025 by Douglas McLennan Leave a Comment

The Digital Twin idea is the notion of looking at something — an organization, an eco-system, a city — and measuring and defining it in as many meaningful ways as possible and creating a digital representation in which elements can be changed or manipulated to see how the rest of the model reacts.

How Subsidy for Big Tech Wrecked the Arts (and Journalism)

March 5, 2024 by Douglas McLennan 8 Comments

Companies like Netflix, Amazon, Facebook, Spotify, Apple and Google have subsidized what they offer (super-cheap or free content, faster service and better accessibility) to capture audience and attention in ways that have played havoc with culture producers and artists everywhere, whether or not they create on any of these platforms.

Inflection Point? A Crisis in Paying for Culture in the Age of Abundance

July 23, 2023 by Douglas McLennan 4 Comments

Our consumption of culture has never been higher. So why are culture producers melting down?

The UnderTow: Subscriptions are the New Business Model of Choice. So Why are Subscriptions Failing in the Arts?

May 23, 2022 by Douglas McLennan 8 Comments

Is it the subscription model that’s not working or is it the way the arts do subscriptions?

#2. Five Observations about COVID and the Arts: The Great Resignation and Beyond

October 24, 2021 by Douglas McLennan Leave a Comment

The arts workforce, and those being recruited into it, is changing. “We’ve never had as many openings at one time. And we recognize that in hiring so many positions at once, we have a huge responsibility — and opportunity.”

Observations on the Arts 18 Months into COVID: Finances

October 21, 2021 by Douglas McLennan 1 Comment

Many arts organizations are coming out of the COVID shutdown in better financial shape than they were going in.

Business Models and a $9 Billion Idea

August 23, 2020 by Douglas McLennan 17 Comments

We need a significant, stable ongoing source of new funding that is politically insulated and inflation-proof.

Five Things to Fix in the Arts

August 9, 2020 by Douglas McLennan 22 Comments

The shutdown has suspended usual rules, positions and behaviors, suggesting there may be opportunities to not just rethink but take action.

Arts: Rebuild What? And Why?

April 30, 2020 by Douglas McLennan 22 Comments

You can see this as nothing but loss. Or perhaps some of our most intractable debates are now suddenly shaken free of their old moorings.

Killing NEA, NEH And PBS Is Just Collateral Damage In The Commodification Of American Values

January 20, 2017 by Douglas McLennan 22 Comments

So it begins. A report in The Hill, then picked up in the Washington Post, says that the Trump administration intends to eliminate the National Endowment for the Arts and the National Endowment for the Humanities and sell off PBS. It’s part of a plan to cut some $10.5 trillion over the next decade. Zeroing […]

Some Of Our Orchestras Seem To Be Thriving – Is This A New Trend?

September 20, 2016 by Douglas McLennan 13 Comments

There’s been a change in the news coming out of symphony orchestras over the past summer. Usually there’s a background drumbeat of struggle as orchestras fight to stay alive. But for months now, the beat has shifted, and we’re hearing about orchestras that are not only surviving but thriving. Yes, Fort Worth Symphony musicians are […]

Douglas McLennan

I'm the founder and editor of ArtsJournal, which I launched in 1999. ArtsJournal has never been a news source — it's a curated conversation: 26 years of gathering the most significant writing about … [Read More...]

About diacritical

Our culture is undergoing profound changes. Our expectations for what culture can (or should) do for us are changing. Relationships between those who make and distribute culture and those who consume it are changing. And our definitions of what artists are, how they work, and how we access them and their work are changing. So... [Read more]

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  • Avoca Code on Not Really a Manifesto, I guess, but Perhaps a Framework for Thinking about AI and Art…: “Thought-provoking and well said. I appreciate how you frame AI not just as a new tool, but as a structural…” Nov 23, 17:42
  • Douglas McLennan on Making the Creative Turn: Is Using AI Cheating?: “Is it too hyperbolic though? A study just out this week reports that AI medical diagnosis capabilities now far surpass…” Jul 2, 13:34
  • Alan Harrison on Making the Creative Turn: Is Using AI Cheating?: “There is no pushback that would make sense. “Cheating” is, of course, a relative term — it means different things…” Jun 29, 18:48
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  • Richard Voorhaar on Classical Music has Lost a Generation. Blame the Metadata (in part): “I think we’ve lost several generations. My parents generation was the last that really supported, and knre something about classical…” May 15, 12:08
  • Franklin on How Subsidy for Big Tech Wrecked the Arts (and Journalism): “Language, yes; really characterization. Investments and margins don’t become subsidies and taxes whether or not markets “are working” – I’m…” Mar 8, 07:13
  • Douglas McLennan on How Subsidy for Big Tech Wrecked the Arts (and Journalism): “So what you’re arguing is language? – that investments aren’t subsidies and margins aren’t taxes? Sure, when markets are working.…” Mar 7, 21:42

Top Posts

  • Is Trump's Wreckage of the Kennedy Center an Opportunity for Something Better?
  • AJ Chronicles: Google Just Changed the way We're Going to Find Culture
  • So Just How Big is the Culture Audience? (comparisons that may make you rethink)
  • AJ Chronicles: Hollywood, 6; Non-Profit Arts, 1
  • LACMA's New Building: What's the purpose of art in a Museum?

Recent Posts

  • Is Trump’s Wreckage of the Kennedy Center an Opportunity for Something Better? June 4, 2026
  • AJ Chronicles: Google Just Changed the way We’re Going to Find Culture May 30, 2026
  • AJ Chronicles: Hollywood, 6; Non-Profit Arts, 1 May 23, 2026
  • AJ Chronicles: The Venice Biennale Blows Up — Some Takeaways May 9, 2026
  • So Just How Big is the Culture Audience? (comparisons that may make you rethink) May 6, 2026
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An ArtsJournal Blog

Recent Posts

  • Is Trump’s Wreckage of the Kennedy Center an Opportunity for Something Better?
  • AJ Chronicles: Google Just Changed the way We’re Going to Find Culture
  • AJ Chronicles: Hollywood, 6; Non-Profit Arts, 1
  • AJ Chronicles: The Venice Biennale Blows Up — Some Takeaways
  • So Just How Big is the Culture Audience? (comparisons that may make you rethink)

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