Archives for August 2026

The Paramount merger and Broadway and non-profit theatre are strangely arguments circling the same idea. Paramount essentially argues that there’s no such thing as the movie business anymore, only the attention business, and so its merger should not be considered in the context of other movie makers, but also to YouTube and TikTok and Netflix and Amazon. Theatre has ceased to be measured against other theatre (and even when it is, who really seems to care?) and competes inside an attention economy that lives at a scale it can’t hope to be viable in.