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The Artful Manager

Andrew Taylor on the business of arts & culture

The Footprint or the Giant

August 25, 2003 by Andrew Taylor

The Boston Phoenix has an interesting story on Somerville, Massachusetts, a formerly downtrodden suburb of Boston that has begun to rebuild its vitality and community in part through efforts in the arts. Much of the credit in the story goes to the city’s local cultural council (LCC):

While most other LCCs are small grassroots volunteer organizations that exist solely to reallocate Massachusetts Cultural Council money to cultural and educational projects within their districts, the SAC [Somerville Arts Council] is much more than a funnel for state grants. It¹s a relatively high-profile, community-based collective that not only produces independent cultural programming all year long, but works to draw out the artistic strengths of its community. Which makes Somerville a kind of local-arts-scene success story, a city in which the influence of art isn¹t merely discernable, but recognized for helping improve the town¹s very tenor.

With a growing number of communities captivated by Richard Florida’s Rise of the Creative Class and its emphasis on attracting the creative workforce, it’s nice to have an example from the community-building side of the argument.

In both cases, however, vibrant communities are the residue of cultural engagement, not the purpose…they are the footprints, not the giant. It’s easy to forget that in our quest for vital neighborhoods, thriving economies, and entrepreneurial havens of creatives, the arts are not a tool to wield like a hammer. They, instead, require a focus on the creation itself, and the engagement of individuals in that creation.

The result may be better communities and better environments for business, but that’s not why great art exists. It’s just something it leaves behind.

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About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

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