Just a few quick pointers today to sites of particular interest:
- Google has a grant program now for nonprofits who want to use their AdWords service at no cost for three months. AdWords is an exceptionally useful tool that allows you to set up keyword ‘campaigns’ within the Google search engine. When Google visitors type in your phrase as a search, your small ad appears on the right side of the results screen. The toolset is quite sophisticated and nuanced, allowing constant tracking of click-throughs and even action tracking (you can see if click-throughs from Google actually lead to a sales confirmation page, for example).
- While I’ve tried to avoid any conversation of the upcoming election, The New York Times has an interactive that’s just too intriguing to pass up. Their 2004 Election Guide let’s you click the swing states to one party or the other, and see the resulting electoral college results. You can also run various scenarios to see how the election might spin out. Be sure to click on the ‘electoral college’ view of the map to see a unique perspective on our United States.
Even if you’re burned out on the election, this is a fabulous example of an interactive learning tool.
