• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Monday brain-bender

December 13, 2004 by Andrew Taylor

In my web wanderings, I stumbled once again on the writings of Marvin Minsky, a big-brained gentleman at MIT, who has contributed seminal thoughts to the fields of artificial intelligence, cognitive psychology, mathematics, computational linguistics, robotics, and optics, among others.

Within his diverse interests, Minsky also has a fascination for music as a cognitive process…what it does, why we like it, how we can think about those things. While the reading is fairly thick, it’s a fascinating perspective for anyone that has to market, engage, educate, fundraise, or otherwise advocate the role of music in our lives.

In one paper, ”Music, Mind, and Meaning,” he spins out some of his thinking on why we like music, and why traditional theory and analysis miss the mark by miles:


It has become taboo for music theorists to ask why we like what we like: our seekers have forgotten what they are searching for. To be sure, we can’t account for tastes, in general, because people have various preferences. But this means only that we have to find the causes of this diversity of tastes, and this in turn means we must see that music theory is not only about music, but about how people process it. To understand any art, we must look below its surface into the psychological details of its creation and absorption.

Minsky explores our engagement with music from a cognitive perspective — as a way of thinking, a way of learning, a way of focusing or redirecting our brain activity (to calm, to challenge, to reinforce). That exploration quickly leads him through emotions, reasoning, and other curiosities of the human brain.

Also worth a moment (or 20 minutes, actually), is Minsky’s September 2004 interview on BBC (available in MP3 format), in which he discusses Beethoven, emotions, reason, and where they all combine.

Filed Under: main

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • Minimum viable everything July 1, 2025
    Getting better as an arts organization doesn't always (or even often) mean getting bigger.
  • The rise and stall of the nonprofit arts June 24, 2025
    The modern arts nonprofit evolved in an ecology of growth. It's time to evolve again.
  • Connection, concern, and capacity June 17, 2025
    The three-legged stool of fundraising strategy.
  • Is your workplace a pyramid or a wheel? June 10, 2025
    Johan Galtung defined two structures for collective action: thin-and-big (the pyramid) or thick-and-small (the wheel). Which describes your workplace?
  • Flip the script on your money narrative June 3, 2025
    Your income statement tells the tale of how (and why) money drives your business. Don't share the wrong story.

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in