• Home
  • About
    • About this Blog
    • About Andrew Taylor
    • Contact
  • Subscribe
  • Other AJBlogs
  • ArtsJournal

The Artful Manager

Andrew Taylor on the business of arts & culture

Missing the larger point

July 6, 2004 by Andrew Taylor

The Sunday New York Times splashed symphony conductor salaries in its arts section. Said the piece:


Paralleling trends in corporate pay, salaries for orchestra leaders shot up during the late 1990’s. Among the 18 American orchestras with 52-week contracts, at least 7 pay their music directors more than $1 million, and 3 pay their managers more than $700,000.

But journalist Blair Tindall is a bit too quick to waive off that comparison to corporate America, where gaps between executive pay and labor pay have been widening for decades. Says Tindall:


But the similarity ends there. In the corporate world, the incentive to trim labor costs is to return greater profits to investors. The classical music business is nonprofit, which means that the investors aren’t looking for financial rewards.

There seems to be a common assumption that market forces are all about money, when money just happens to be the most obvious among many elements of the system. In the nonprofit world — especially among organizations that earn half their income and raise the rest — traditional financial market forces are only half the story. The other half involves attention, affinity, status, political and social power, and the mind share of a community’s major wealth.

Star conductors are perceived as magnets for big-name board members and big-league contributions. They help label the significance of an orchestra to its community and its peers across the country. And they do, it seems, return greater profits when ‘profits’ includes contributed income and community status. Such stars are necessarily scarce, and scarcity combined with perceived value equals higher price. At the same time, exceptional orchestral performers seem easy to find, with dozens or hundreds auditioning for every open slot in the orchestra.

That’s not to say that the markets at work are reasonable and just. But these are market forces, not rational forces, we’re talking about — large aggregations of people making choices based on what they believe they know. There are some oddities and cross-connections in those beliefs — such as the core importance of a conductor in the mix of a great orchestra, or the low perceived value of its musicians. It might be more productive to explore those odd beliefs and unbundle their source and sustenance than to wag a finger at the symptoms.

Filed Under: main

About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

ArtsManaged Field Notes

#ArtsManaged logoAndrew Taylor also publishes a weekly email newsletter, ArtsManaged Field Notes, on Arts Management practice. The most recent notes are listed below.

RSS ArtsManaged Field Notes

  • The relentless rise of pseudo-productivity May 13, 2025
    Visible activity and physical exhaustion are not useful measures of valuable work.
  • The strategy screen May 6, 2025
    A strong strategy demands a clear job description
  • What is Arts Management? April 29, 2025
    The practice of aggregating and animating people, stuff, and money toward expressive ends.
  • Outsourcing expertise April 22, 2025
    Sometimes, it's smart to hire outsiders. Sometimes, it's not.
  • Minimum viable process April 15, 2025
    As a nonprofit arts organization, your business systems need to be as simple as possible…but not simpler.

Artful Manager: The Book!

The Artful Manager BookFifty provocations, inquiries, and insights on the business of arts and culture, available in
paperback, Kindle, or Apple Books formats.

Recent Comments

  • Barry Hessenius on Business in service of beauty: “An enormous loss. Diane changed the discourse on culture – its aspirations, its modus operandi, its assumptions. A brilliant thought…” Jan 19, 18:58
  • Sunil Iyengar on Business in service of beauty: “Thank you, Andrew. The loss is immense. Back when Diane was teaching a course called “Approaching Beauty,” to business majors…” Jan 16, 18:36
  • Michael J Rushton on Business in service of beauty: “A wonderful person and a creative thinker, this is a terrible loss. – thank you for posting this.” Jan 16, 13:18
  • Andrew Taylor on Two goals to rule them all: “Absolutely, borrow and build to your heart’s content! The idea that cultural practice BOTH reduces and samples surprise is really…” Jun 2, 18:01
  • Heather Good on Two goals to rule them all: “To “actively sample novel experiences (in safe ways) to build more resilient perception and prediction” is about as useful a…” Jun 2, 15:05

Archives

Creative Commons License
The written content of this blog is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Images are not covered under this license, but are linked (whenever possible) to their original author.

an ArtsJournal blog

Copyright © 2025 · Magazine Pro Theme on Genesis Framework · WordPress · Log in