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The Artful Manager

Andrew Taylor on the business of arts & culture

Going mobile…the Artful Manager on the road

December 19, 2003 by Andrew Taylor

Alert readers will notice a new item in the sidebar, offering a mobile edition of this weblog for handhelds, PDAs, and fancy schmancy mobile phones. If you have such a device and already grab and read headlines from your favorite news sources, now there’s another to add to your list. (I grab the New York Times, the Wall Street Journal, and The Onion…one of them just for laughs…I won’t say which.) They are basically stripped-down versions of the top news, formatted to be easier to read on a tiny, tiny, tiny screen (here’s what it looks like).

I’m not expecting a groundswell of traffic from the new feature, but I figure I should practice what I preach — delivering message and mission by whatever medium will carry them, and meeting your audience where they are, instead of expecting them to come to you.

For those unfamiliar with grabbing headline news for your PDAs, there are some instructions here. Just remember to not read while you’re driving…just at stop lights.

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About Andrew Taylor

Andrew Taylor is a faculty member in American University's Arts Management Program in Washington, DC. [Read More …]

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