Clayton Lord

Clayton Lord is the Director of Communications & Audience Development at Theatre Bay Area, the country’s largest regional arts services organization, which is devoted to uniting, strengthening, promoting and advancing the theatre community of the San Francisco Bay Area.  At Theatre Bay Area, he oversees communications, marketing, audience development, research and advertising.  He is the project director for Audience Feedback 2.0, the national intrinsic impact study, and also runs Free Night of Theater, the Bay Area Big List and the Leveraging Social Media workshop series with Beth Kanter. Along with in-house research, Theatre Bay Area’s research program has commissioned work from Target Resource Group, Enertex Marketing and WolfBrown, among others. Clay sits on the oversight committee for Project Audience, the advisory committee for ATHENA, the planning committees for the NAMP and APASO conferences, and advises on the Bay Area Cultural Asset Map. He writes for Theatre Bay Area magazine and theatrebayarea.org, has contributed to Stage Directions, InDance, ArtsJournal.com, ARTSblog and ArtsMarketing.org, and has presented at the TCG, NAMP, and APASO conferences, among others. He holds a B.A. from Georgetown University in English and Psychology.