"Dancing With Mom" by Nagu Tron from Flickr. Used under Creative Commons license.On Thursday of last week I finally caught up on all my blog reading, including Chad Bauman’s recent post on reconnecting with the art he was marketing by actually getting in and seeing a show.  I can relate to that feeling of drain, of forgetting the value of what we are doing (and what we’re doing it for) sometimes.  Especially with a new baby at home, and commuting 75 minutes each way to work each day, I … [Read more...]

San Francisco is big on non-profit alternatives. I know this because we’ve done some asking around (and looking at other research) as we attempt a brand realignment on our TIX Bay Area discounted ticketing service. It turns out that, all other things being equal (a big caveat), a good percentage of Bay Area consumers will opt for a socially-helpful version of a service over a straight-up corporate one. As such, we will be touting the fact that we’re the only non-profit ticketing vendor in … [Read more...]

What we traffic in is memories.  Theatre, particularly, but all the arts, are representations of abstracted or concrete parts of this world, pushed out from artists to audience with the goal of sticking in the head.  We are memory makers, and it's important that we try not to forget that when we're building out experience packages and talking about the value we have to audiences in our materials.  Daniel Kahneman, a Nobel laureate and founder of behavioral economics, has spoken eloquently … [Read more...]