Figuring out how to combine different media into a compelling arts communications campaign isn't easy. Most organizations settle for texts with accompanying video / audio clips and photos. Maybe a little tweeting is encouraged. Very little thought is given to what media best suits a particular message and how to create something that uses media in an integrated and compelling way. That's why I'm extremely impressed with the San Francisco Asian Art Museum's current campaign around its upcoming Terracotta Warriors exhibition. It combines … [Read more...]