Long before Kickstarter and other social media-based crowd source funding platforms became the backbone of fundraising endeavors in the western world there were fun runs and charity cycling events.
In this tried and true funding model, which continues to raise millions for all kinds of worthy causes today, people support charities they believe in by persuading their networks of friends, family members, colleagues and other acquaintances to sponsor their bids to run a marathon / cycle a hundred miles / complete a triathlon etc etc.
Now, a group of entrepreneurial San Francisco vocal music nuts has set up a new initiative which takes the charity sports event model and applies it to choral singing.
Sing for America, which is based in San Francisco, is advertised as “a new idea for those who would rather not walk, run, bike, or otherwise exercise for their charity!”
Of course, we all know that singing is a pretty athletic activity. Plus, it’s not like other genuinely non-athletic pastimes, like mustache growing, haven’t spawned their own charitable donation schemes. (Check out the Movember movement in this regard.) Nevertheless, the concept is an interesting one.
Sing for America aims to provide online fundraising tools to individuals and modest sized arts organizations to raise money for a charity of their choice by rehearsing for and singing in a concert.
In the latest iteration of the project, singers are being asked to train once a week every week for a choral concert that’s happening in this instance in April. The participants, who are expected to be competent if not professional vocalists, sign up for a Sing for America personal web page in order to solicit funds for a charity of their choice. They are expected to use social networking and email to reach out to their friends and acquaintances.