SUBVERSIVES ON MADISON AVENUE

What you will see if you click this link is a wickedly funny, beautifully made send-up of both a brand-name product and corporate America. Anybody who works in an office will recognize the milieu as well as the mindless credo of rah-rah teamwork that soars beyond absurdity. Enjoy the satire. You're never likely to see it actually broadcast.

Here's another and another. They're directed by Justin Reardon of Turnpike Films, a year-old Los Angeles production company that put them on its Website to demonstrate its skill for potential advertising clients. "They're just meant to be examples of the director's work," says Turnpike associate producer Melissa Dean. "We put these spots on a demo reel and send it out to ad agencies. It's standard industry practice."

Dean, 25, says she was suddenly bombarded with hundreds of e-mails beginning three weeks ago, when the Turnpike site was discovered by Web surfers not from the ad industry. Site traffic has gone "well into the many thousands," she added in a telephone interview from Santa Monica. "People are going crazy. It's just the neatest thing. We never intended it. It's the first time anybody but industry clients came to us and commented on our work."

To Dean's knowledge, Geeklife.com was the first surfer to come across the demo reel. Since then "it's been everywhere," she says. The reason for the "frenzy," as she called it, is obvious: Watch this, or this. In all, Reardon made seven ad demos, spoofing such brands as Budweiser, Nintendo, Starbuck's, Raisin Bran Crunch and Nutrigrain. For the complete reel of Rearden's seven spots, go here. My favorite? Nutrigrain.