Engaged Fundraising: II

When last we met, I talked about community engaged fundraising providing the option of gaining us access to more diverse funding sources. [Engaged Fundraising: I (More Pies)] Here, I am revisiting the "math" of a former post (Arts 2.0: 40k x $25=$1M) in which I waxed rhapsodic about the potential of crowdsourced fundraising. (NB: As yet another reminder, in these mainstreaming engagement posts I am addressing only those individuals or … [Read more...]

Engaged Fundraising: I (More Pies)

Pies

There is probably no element of the nonprofit arts management structure that better understands the importance of relationships than the development department. Fundraisers spend their life initiating, fostering, and maintaining relationships with individual donors, corporate sponsors, and foundations. Especially with respect to individual donors, they have great clarity about the fact that effective relationship building takes time, often … [Read more...]

Engaged Marketing: Sales

I am in the process of considering marketing as part of my ongoing series on mainstreaming community engagement–figuring out how to be engaged without adding a lot of new "stuff" to do. Here, I want to discuss how the sales process can be "engaging." (NB: In posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin … [Read more...]

Engaged Marketing: Research

In my ongoing effort to imagine arts management structures/practices/programs in a community engagement context (what I call mainstreaming engagement), I'm in the midst of several posts attempting to do that with marketing. In the beginning (Engaged Marketing: Introduction), I discussed (with myself) what marketing is–a task not without its own difficulties. (My conclusions, grossly oversimplified, were that 1) Marketing included but was not … [Read more...]

Engaged Marketing: Introduction

Bazaar

Talk about "where angels fear to tread." OK, I'm going to start a series of posts dealing with marketing from a community engagement perspective. I simply ask for a little forbearance. I believe my difficulty is that people have in their heads so many different ideas about what marketing is. I began some of my early comments in this blog with what I now acknowledge to be a somewhat narrow (though largely unconscious) understanding that … [Read more...]

A Board of Engagers

Previously (The Board as Engagers), I discussed considering one role of the board to be that of relationship engine. That would lead recruitment processes to include relationship capital as one criteria for membership. I also acknowledged, at the end, that that might not be immediately possible, practical, or even advisable in all situations and promised an alternative. That's what we're about here. (NB: In posts on mainstreaming engagement, I … [Read more...]

The Board as Engagers

Introductions

Today we consider nonprofit governance from a community engagement perspective, specifically the make-up and function of the nonprofit board of directors. Most arts administrators understand boards as resource engines. We have a history (understandably) of populating our boards with moneyed people or people who know moneyed people. They clearly represent financial resources. In Governance as Leadership authors Richard P. Chait, William P. Ryan … [Read more...]

Engaging the Third Rail: II

Last time your intrepid blogger embarked upon a consideration of the untouchable heart of the arts enterprise: programming. Herein we continue the journey. ---------- From the previous post: (NB: In these posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin or even whether it is possible to do so without … [Read more...]

Engaging the Third Rail

ThirdRail

The art. Programming. The reason artists create and arts organizations exist.  The untouchable heart of the enterprise. (NB: In these posts on mainstreaming engagement, I am addressing only those individuals or organizations that want broader and deeper relationships with their communities but are uncertain how to begin or even whether it is possible to do so without completely reinventing the organization.) When I began an outline of how … [Read more...]

From Here to There

YouAreHere

Last month I promised (some might say threatened) to begin a series on the potential for mainstreaming community engagement. That is, understanding that we don't have resources to do more than we are already doing, how might we reorient the things we already do in ways that serve engagement? But before I begin, it would be incredibly myopic not to acknowledge that there is much relevant discussion going on about transformation in the field. … [Read more...]