Quills are plucked
When the Quill Awards were announced in 2005, I wrote in The Dallas Morning News that they seemed relatively pointless. Of course, the Quills were given a high-minded purpose by Reed Business Information, the owner of Publishers Weekly and the creator of the Quills Literacy Foundation, which oversaw the awards. The Quills were intended to promote literacy in America and celebrate the best in publishing. They accomplished this by being, more or less, the book industry's late and ineffectual attempt to give authors some media splash by crashing the TV awards ceremony game. And the Quills' prize selections played out like the People's Choice Awards of books.
That's not a recommendation. Why? Because we already have a popularity contest for books -- they're called the bestseller lists. And as for the "Oscars" of books, take your pick: the Pulitzers, the American Book Awards, the National Book Awards, the National Book Critics Circle Awards, the Man Booker Prize, the Orange Prize, the various PEN Awards (Nabokov, Hemingway, Malamud) and so on and on.
So the Quills seemed perfectly unnecessary. Now they're dead. Reed has pulled the Quills.
For more on what prizes mean in publishing, follow the jump.
Here's what book/daddy wrote back in 2006:
These days, who wouldn't agree with Jason Cowley's point in the Guardian that pop culture has gone prize-crazy? He's elaborating on the argument made last year by John English in The Economy of Prestige: Prizes, Awards and the Circulation of Cultural Value.
It's not just that Hollywood found prize shows cheap to televise. Publishers know that when a reader is staring at a wall of books in a store, any little thing to help tip the purchase choice can help: the jacket design, the blurbs, the book's placement in the store and -- lookee there! -- the "belly band" and the "gold seal," those attention-getting devices on the cover that convey "acclaim" and "significance."
More than any critic or well-meaning organization, publishers have helped inflate the profile of book awards, although there's relatively little evidence they influence sales much (beyond the Pulitzer). And I'm certain the vast majority of readers couldn't distinguish among the American Book Award, the National Book Award, the National Book Critics Circle Award and the American Kennel Club. I once jokingly asked a leading book editor that if a Pulitzer could actually increase sales by, say, 10,000 to 50,000 copies, had anyone ever thought of bribing a judge?
He laughed derisively. If I'm going to bribe anyone, he said, I'd bribe Oprah's producer.
In short, awards tend to spring from idealistic intentions ("promoting excellence" gets used a lot in award press releases). The best thing any award can do? Give a small bit of attention to an overlooked and undermarketed yet decidedly worthy endeavor. Other than that, they often end up inspiring betting pools on the Man Booker, Stephen King insulting critics at the National Book Awards and the entire "competitive sport" culture that English analyzes in his study.
Categories:
Blogroll
Critical Mass (National Book Critics Circle blog)
Acephalous
Again With the Comics
Bookbitch
Bookdwarf
Bookforum
BookFox
Booklust
Bookninja
Books, Inq.
Bookslut
Booktrade
Book World
Brit Lit Blogs
Buzz, Balls & Hype
Conversational Reading
Critical Compendium
Crooked Timber
The Elegant Variation
Flyover
GalleyCat
Grumpy Old Bookman
Hermenautic Circle
The High Hat
Jon Swift
Laila Lalami
Lenin's Tomb
Light Reading
The Litblog Co-op
The Literary Saloon
LitMinds
MetaxuCafe
The Millions
The Phil Nugent Experience
Pinakothek
Powell's
Publishing Insider
The Quarterly Conversation
Quick Study (Scott McLemee)
Reading
Experience
The Valve
Thrillers:
Confessions of an Idiosyncratic Mind
Crime Fiction Dossier
Detectives Beyond Borders
Mystery Ink
The Rap Sheet
Print Media:
Boston Globe Books
Chicago Tribune Books
The Chronicle Review
The Dallas Morning News
The Literary Review/UK
London Review of Books
Times Literary Supplement
San Francisco Chronicle Books
Voice Literary Supplement
Washington Post Book World
AJ Blogs
AJBlogCentral | rssculture
Terry Teachout on the arts in New York City
Andrew Taylor on the business of arts & culture
rock culture approximately
Rebuilding Gulf Culture after Katrina
Douglas McLennan's blog
Art from the American Outback
John Rockwell on the arts
Jan Herman - arts, media & culture with 'tude
dance
Apollinaire Scherr talks about dance
Tobi Tobias on dance et al...
media
Jeff Weinstein's Cultural Mixology
Martha Bayles on Film...
music
Greg Sandow performs a book-in-progress
Howard Mandel's freelance Urban Improvisation
Focus on New Orleans. Jazz and Other Sounds
Exploring Orchestras w/ Henry Fogel
Kyle Gann on music after the fact
Doug Ramsey on Jazz and other matters...
Greg Sandow on the future of Classical Music
Norman Lebrecht on Shifting Sound Worlds
publishing
Jerome Weeks on Books
Scott McLemee on books, ideas & trash-culture ephemera
visual
Public Art, Public Space
John Perreault's art diary
Lee Rosenbaum's Cultural Commentary
Tyler Green's modern & contemporary art blog

In 
Leave a comment