Screwing with our minds

Steven Pinker writes in The New Republic on why we swear, and why we care about swearing. Fucking brilliant, needless to say, is not the same as brilliant fucking.

"But perhaps the greatest mystery [about curse words] is why politicians, editors, and much of the public care so much. Clearly, the fear and loathing are not triggered by the concepts themselves, because the organs and activities they name have hundreds of polite synonyms. Nor are they triggered by the words' sounds, since many of them have respectable homonyms in names for animals, actions, and even people. Many people feel that profanity is self-evidently corrupting, especially to the young. This claim is made despite the fact that everyone is familiar with the words, including most children, and that no one has ever spelled out how the mere hearing of a word could corrupt one's morals.

Progressive writers have pointed to this gap to argue that linguistic taboos are absurd. A true moralist, they say, should hold that violence and inequality are "obscene," not sex and excretion. And yet, since the 1970s, many progressives have imposed linguistic taboos of their own, such as the stigma surrounding the N-word and casual allusions to sexual desire or sexual attractiveness. So even people who revile the usual bluenoses can become gravely offended by their own conception of bad language. The question is, why?

The strange emotional power of swearing--as well as the presence of linguistic taboos in all cultures-- suggests that taboo words tap into deep and ancient parts of the brain. In general, words have not just a denotation but a connotation: an emotional coloring distinct from what the word literally refers to, as in principled versus stubborn and slender versus scrawny. The difference between a taboo word and its genteel synonyms, such as shit and feces, cunt and vagina, or fucking and making love, is an extreme example of the distinction. Curses provoke a different response than their synonyms in part because connotations and denotations are stored in different parts of the brain."