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Diversify

Milwaukee Shakespeare was uniquely vulnerable to Argosy’s cash
constraints because of its unusual relationship with the foundation.
The company was founded in 2000 by Abele and actor-director John
Maclay, two friends from their student days at Lawrence University.
Maclay served as Milwaukee Shakespeare’s first artistic director before
leaving the troupe in 2003. #

There are certainly benefits to significant and singular patronage. But the plight of Milwaukee Shakespeare underscores the value of diversifying your revenue portfolio. #

Comments

  1. Susan Cargill says:

    Hi Susan:
    Here is a brutal renew problem. Wow.
    Glenn

  2. Andrew –
    I suspect the nonprofit world is littered with organizations that rely on too few sources of income (for whatever reasons) and find themselves learning the hard lesson of income diversification. I’m thinking about the flip side, too. That is, when might diversification of income streams dilute mission? How can an organization figure out its tipping point?
    Anne Ackerson

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