A new report from the Nielson company: According to Nielsen’s forthcoming Advertising & Audiences Report, the average U.S. TV home now receives 189 TV channels—a record high and significant jump since 2008, when the average home received 129 channels. Despite this increase, however, consumers have consistently tuned in to an average of just 17 channels. This data is significant in that it substantiates the notion that more content does not necessarily equate to more channel consumption. And that means quality is imperative—for both … [Read more...]
Museums, Amusement Parks and Cable TV
Should museums charge visitors according to the length of their visit? In a recent paper Bruno Frey and Lasse Steiner argue they should. We pay per hour when we park our cars, so why not when we go to view art? This question came to mind during the recent flare up over the pricing of cable television. Yes, cable television and art museums (and amusement parks!) have something in common. Those of you who subscribe to cable television know that even the most basic package contains a lot of channels, many of which you never intend to watch. … [Read more...]