songs | For What It's Worth

Why Is Dynamic Pricing So Rarely Used?

February 28, 2013 by Michael Rushton 9 Comments

As technology has come available that allows performing arts organizations to adjust prices in light of demand, the question has arisen: is it appropriate for nonprofit theaters to employ dynamic pricing? See here and here for example. Let's consider the issue from a different angle: why is dynamic pricing so rarely used in the for-profit sector? For example, at my local multiplex cinema, I will pay $5 for a weekday matinee, $7.50 for weekday evening or weekend matinee, and $10 for a weekend evening. It doesn't matter whether the film I … [Read more...]

Michael Rushton on What should we teach future arts administrators and where should we teach it?: “Thank you Joan. Maybe in some cases – but often I think it is just something decided in a distant…” Nov 30, 13:06
Joan Jeffri on What should we teach future arts administrators and where should we teach it?: “Interesting discussion. No matter what school or what intellectual focus, the reality is that arts administration programs are in so…” Nov 30, 11:10
Michael Rushton on What should we teach future arts administrators and where should we teach it?: “Here is a link to the piece I wrote on the tax code: https://www.artsjournal.com/worth/2023/07/producing-and-exhibiting-arts-as-a-nonprofit-entity-is-a-qualified-tax-exempt-activity/ I know this is an ongoing…” Nov 28, 09:06
antonio c. cuyler on What should we teach future arts administrators and where should we teach it?: “Which American courts and cases? I’d appreciate learning for my own edification. And as the current legal apparatus in the…” Nov 27, 12:04
Michael Rushton on What should we teach future arts administrators and where should we teach it?: “Thank you antonio. Yes, some Arts Admin masters do go on to get a PhD, but in my experience it…” Nov 26, 12:10