movies | For What It's Worth

Why Is Dynamic Pricing So Rarely Used?

February 28, 2013 by Michael Rushton 9 Comments

As technology has come available that allows performing arts organizations to adjust prices in light of demand, the question has arisen: is it appropriate for nonprofit theaters to employ dynamic pricing? See here and here for example. Let's consider the issue from a different angle: why is dynamic pricing so rarely used in the for-profit sector? For example, at my local multiplex cinema, I will pay $5 for a weekday matinee, $7.50 for weekday evening or weekend matinee, and $10 for a weekend evening. It doesn't matter whether the film I … [Read more...]

Michael Rushton on Should there be a tax deduction for donating to the nonprofit arts?: “Hello Antonio, I appreciate your comments. I’ll tackle your questions in order. First, here is the IRS: “It has long…” Mar 15, 13:46
antonio c. cuyler on Should there be a tax deduction for donating to the nonprofit arts?: “I appreciate the systematic simplicity of your analysis, Michael. I take it that you believe conserving the system, with a…” Mar 15, 08:21
antonio c. cuyler on Equality, the arts, and the problem of expensive tastes: “I applaud your courage in dissenting, Michael, even if it may place you at odds with the sector. I also…” Feb 2, 10:57
Michael Rushton on Equality, the arts, and the problem of expensive tastes: “Thank you David. In terms of costs, the quick, and I think too-easy answer, is cost-disease, which affects any sector,…” Feb 1, 15:04
David E. Myers on Equality, the arts, and the problem of expensive tastes: “Hi Michael, Always grateful for your perspectives, though as you know, I do not always agree. At the risk of…” Feb 1, 11:16