Willingness to pay

I write regularly on my website hannahgrannemann.com and also on LinkedIn. Find me there, too, and thanks for reading Row X! What happens when opera tickets suddenly drop in price? Spoiler alert: we know exactly what will happen.   Opera Philadelphia offered $11 ticket initiative from the 2024-25 season, where they're offering pay-what-you-can tickets, starting at $11. The result? Ticket sales surged by more than 25% compared to previous seasons. The diversity of the audience … [Read more...] about Opera Philadelphia, $11 tickets, and a predictable outcome