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Hannah Grannemann on Audience Experience

Vibes

It’s all about the Vibes: Lessons from the election for arts marketers

October 29, 2024 by Hannah Grannemann Leave a Comment

What can we learn about arts marketing from how people consume information about elections? Here are three observations: The 2024 Presidential election has been called the “vibes election”. Believe me, I wish people didn't just vote based on vibes and everyone spent serious time looking at high quality, factual information to inform their vote. But looking at the reality of how some people consume information, let's see what we in the arts can do to get more people in to experience art so … [Read more...] about It’s all about the Vibes: Lessons from the election for arts marketers

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About Hannah

Assistant Professor and Director of the Arts Administration Program at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • A Christmas Carol as an Arts Marketing Parable December 22, 2024
  • Row X Wrapped December 6, 2024
  • It’s all about the Vibes: Lessons from the election for arts marketers October 29, 2024
  • Imagine if the arts were funded with $27 donations August 5, 2024
  • 5 reasons declining media coverage of the arts isn’t the problem February 29, 2024

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