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Hannah Grannemann on Audience Experience

U-Haul Art Gallery

When to Hold, When to Fold, When to Play a Different Game

September 7, 2025 by Hannah Grannemann Leave a Comment

person playing poker

Leading an arts organization right now can feel like sitting at a blackjack table on a bad night. The stakes are high, the cards aren’t great, and the audience—the one group you can’t bluff—can see every move you make. When to Hold (on to your values) All we really have with our audiences is trust. That’s why the Smithsonian needs to hold its independence like a winning hand. No bluffing needed – smile, look the other players directly in the eye and let them know you’ve got a winning hand. … [Read more...] about When to Hold, When to Fold, When to Play a Different Game

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be found at hannahgrannemann.com. In … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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