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Hannah Grannemann on Audience Experience

Ticket Sales

Kennedy Center audiences vote with their feet. What happens next?

June 4, 2025 by Hannah Grannemann 7 Comments

Photo of the Kennedy Center at dusk with Pride lights glowing

Boycotting is alive and well as a protest tactic. Based on ticket sales figures leaked to The Washington Post, Kennedy Center audiences are voting with their feet and staying away. Sales appear to be cratering. Here's the damage: The Center’s constituent arts organizations are suffering as well, with the National Symphony Orchestra’s subscriptions down 28% and the Washington National Opera down 25%. It’s just two weeks into the subscription campaign, but the staffer who provided the … [Read more...] about Kennedy Center audiences vote with their feet. What happens next?

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

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Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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