I didn’t run the New York City Marathon yesterday, but I felt like I was standing on the sidelines cheering just like thousands of New Yorkers —thanks to a young woman on TikTok who made me care about her race as if it were my own. Content creator Amanda Luckie set a huge goal for herself: to cut two hours off her marathon time. For months, she shared every long run, injury recovery, and tough speed workout with her followers. On race day, she didn’t hit her goal; she shaved off forty minutes … [Read more...] about Show the Miles, Not Just the Medal
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From Village Voice to TikTok: Rethinking How Audiences Discover Art
Like clockwork, every couple of weeks or more, I see artists lamenting the need to promote themselves in the current fractured media environment, mostly complaining about how much time it takes. I get it (and I’ve written about it on this blog before). Let's reframe that perspective—both by reminding ourselves of what really existed when a few media outlets held more power over the arts, and by pushing back against the learned helplessness I see all around us when it comes to connecting with … [Read more...] about From Village Voice to TikTok: Rethinking How Audiences Discover Art