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Hannah Grannemann on Audience Experience

Psychology Today

Forgetting Taylor Swift

June 19, 2023 by Hannah Grannemann Leave a Comment

For all the anticipation and excitement around Taylor Swift’s Eras tour this summer, fans have been reporting something strange. They can’t remember the show. Time and Psychology Today wrote articles about the phenomenon of Taylor Swift fans forgetting the experience of attending the concert itself. In the Time article, Ewan McNay, a psychology professor at SUNY Albany, attributes the phenomenon to the fans’ brains producing too much norepinephrine, as happens when we get too emotionally … [Read more...] about Forgetting Taylor Swift

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

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Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

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