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Row X

Hannah Grannemann on Audience Experience

Lynne Conner

Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest blog by Ben Walmsley, Professor of Cultural Engagement at University of Leeds, UK This is the second in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

Shorts: Adventures in Thinking About Audiences

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest post by Katya Johanson, Professor of Audience Research at Deakin University, Australia. This is the fourth in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Shorts: Adventures in Thinking About Audiences

Your Seat is in Row X

October 1, 2021 by Hannah Grannemann 2 Comments

Empty theater with red seats and a red curtain

I’m thrilled to be starting this blog about the arts audience experience, Row X. I want to thank Lynne Conner who first gave me space to write about arts audiences during the pandemic as a guest editor on her ArtsJournal blog We the Audience in 2020. It was incredibly generous of her. And thank you to Doug McLennan for blessing the guest editorship of Lynne’s blog and later inviting me to have my own space on ArtsJournal. My professional bio and my scope for the blog are on the right of this … [Read more...] about Your Seat is in Row X

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About Hannah

Assistant Professor and Director of the Arts Administration Program at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • A Christmas Carol as an Arts Marketing Parable December 22, 2024
  • Row X Wrapped December 6, 2024
  • It’s all about the Vibes: Lessons from the election for arts marketers October 29, 2024
  • Imagine if the arts were funded with $27 donations August 5, 2024
  • 5 reasons declining media coverage of the arts isn’t the problem February 29, 2024

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