• Skip to main content
  • Skip to primary sidebar
  • Home
  • About
    • About Hannah Grannemann
    • About Row X
  • ArtsJournal
  • AJBlogs
Row X

Row X

Hannah Grannemann on Audience Experience

Independent Theater

Field Notes from a Soft-Hearted Theater Snob

July 20, 2026 by Hannah Grannemann Leave a Comment

Heart drawn on a window with condensation

If I had been watching the movie at home, I definitely would not have teared up. But sitting in a theater with about 3,000 other people, watching the Beast turn around and see Belle at the top of the stairs near the end of Beauty and the Beast, I couldn’t help it: I was verklempt. That was not the only surprise of my theater season that wrapped up yesterday when I saw the national tour of The Notebook. My theater menu this year included a subscription to the Broadway series at Durham … [Read more...] about Field Notes from a Soft-Hearted Theater Snob

Primary Sidebar

About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • Field Notes from a Soft-Hearted Theater Snob July 20, 2026
  • I didn’t want to be right: Kennedy Center closing for two years February 1, 2026
  • Nostalgia and Familiarity Oversimplifies What Audiences Want December 29, 2025
  • Show the Miles, Not Just the Medal November 3, 2025
  • When to Hold, When to Fold, When to Play a Different Game September 7, 2025

Recent Comments

  • Hannah Grannemann on I didn’t want to be right: Kennedy Center closing for two years
  • Janese Wills on I didn’t want to be right: Kennedy Center closing for two years
  • John on I didn’t want to be right: Kennedy Center closing for two years
  • Ralph Curry on I didn’t want to be right: Kennedy Center closing for two years
  • MARTHA FRANCES HILLEY on I didn’t want to be right: Kennedy Center closing for two years

Archives

An ArtsJournal Blog