audience engagement

I didn’t run the New York City Marathon yesterday, but I felt like I was standing on the sidelines cheering just like thousands of New Yorkers —thanks to a young woman on TikTok who made me care about her race as if it were my own. Content creator Amanda Luckie set a huge goal for herself: to cut two hours off her marathon time. For months, she shared every long run, injury recovery, and tough speed workout with her followers. On race day, she didn’t hit her goal; she shaved off forty minutes … [Read more...] about Show the Miles, Not Just the Medal