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Row X

Hannah Grannemann on Audience Experience

Too Little Heterogeneity?: Histories, Theories and Questions of Social Justice

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X blog guest post by Lynne Conner, Chair and Professor at the Department of Theatre at University of North Carolina at Charlotte, USA. This is the first in a series on Row X featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. … [Read more...] about Too Little Heterogeneity?: Histories, Theories and Questions of Social Justice

Our Methods Make Our World: Methods, Methodologies and Understanding Audiences

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X blog guest post by Matthew Reason, Professor of Theatre and Performance at York St John University, UK. This is the third in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four … [Read more...] about Our Methods Make Our World: Methods, Methodologies and Understanding Audiences

Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest blog by Ben Walmsley, Professor of Cultural Engagement at University of Leeds, UK This is the second in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

Shorts: Adventures in Thinking About Audiences

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest post by Katya Johanson, Professor of Audience Research at Deakin University, Australia. This is the fourth in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Shorts: Adventures in Thinking About Audiences

“I don’t get it.” Or, The Mystery of the Orange Statues

March 14, 2022 by Hannah Grannemann 3 Comments

Woman looks at a painting in a gallery

Clicking through Facebook last month, I saw a photo of bright orange statues on a lush green lawn. 120 orange statues of women in STEM fields were going to be exhibited in the Smithsonian Gardens during March for Women’s History Month, an AP story by Ashraf Khalil read. My analytical mind kicked in and thoughts tumbled. First: “Why are they orange?” Second: “Is there a reason?” Then: “Surely there’s a reason. Bright orange wouldn’t have been chosen without a reason. Was it a … [Read more...] about “I don’t get it.” Or, The Mystery of the Orange Statues

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). More about Hannah can be found at hannahgrannemann.com. Her forthcoming book on nonprofit fundraising will be published by the Columbia Business School Publishing imprint of Columbia University … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • I didn’t want to be right: Kennedy Center closing for two years February 1, 2026
  • Nostalgia and Familiarity Oversimplifies What Audiences Want December 29, 2025
  • Show the Miles, Not Just the Medal November 3, 2025
  • When to Hold, When to Fold, When to Play a Different Game September 7, 2025
  • From Village Voice to TikTok: Rethinking How Audiences Discover Art August 12, 2025

Recent Comments

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  • MARTHA FRANCES HILLEY on I didn’t want to be right: Kennedy Center closing for two years
  • Hannah Grannemann on I didn’t want to be right: Kennedy Center closing for two years
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