Row X blog by Hannah Grannemann Your audience circled December on their calendar last spring. They didn’t want to miss the holiday show this year. Seeing something earlier than December was possible…they’d have to feel it out…but they would really try to get back to their holiday show. The holidays just weren’t the same last year without a trip to the theater to see their favorite production. Anticipating the show this year would be a little light shining for them through all the uncertainty … [Read more...] about A special time of year…really.
The Hope and Frustration of Understanding Audiences
Row X blog by Hannah Grannemann Sometimes I hear or read an interview with an author, and I immediately add their book to my too-long to-read list. Sometimes the interview is all I need. One of the ways in which I’d like to bring value to you, the readers of this blog, is to occasionally write about academic works that I think have value for arts professionals, the primary audience for Row X. This is the first of those posts. Much of what I read is interesting but, in my view, not … [Read more...] about The Hope and Frustration of Understanding Audiences
“But how is it?” Audience Confidence, COVID and After
Row X blog by Hannah Grannemann “Has anyone been to a show at the Tanger center yet? I know masks are required, but how is it? I have two Littles at home, and my mask has a filter, I just want to be comfortable and safe going there. Please do not turn this into anything political or negative comments, I’m just looking for reassurance…” More than 70 responses followed this question about the new performing arts center on my neighborhood’s Nextdoor page. “They require masks and also … [Read more...] about “But how is it?” Audience Confidence, COVID and After
Long Tail/Long Game
Row X Blog by Hannah Grannemann I’ll just say it straight out, so you know where I’m coming from: I hope many organizations choose to keep and grow their digital programming as we come out of the pandemic. I think it’s great for audiences, a solid strategy for organizations that can handle it operationally and financially, and for the arts field to increase participation. I’ve been thinking a lot about the strategy of the Long Tail as I watch arts organizations and artists deliberate their … [Read more...] about Long Tail/Long Game
Your Seat is in Row X
I’m thrilled to be starting this blog about the arts audience experience, Row X. I want to thank Lynne Conner who first gave me space to write about arts audiences during the pandemic as a guest editor on her ArtsJournal blog We the Audience in 2020. It was incredibly generous of her. And thank you to Doug McLennan for blessing the guest editorship of Lynne’s blog and later inviting me to have my own space on ArtsJournal. My professional bio and my scope for the blog are on the right of this … [Read more...] about Your Seat is in Row X