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Hannah Grannemann on Audience Experience

Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest blog by Ben Walmsley, Professor of Cultural Engagement at University of Leeds, UK This is the second in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Why Audience Research Matters, and Why It Matters Now: Policies, Politics and Practices

Shorts: Adventures in Thinking About Audiences

May 20, 2022 by Hannah Grannemann Leave a Comment

Row X guest post by Katya Johanson, Professor of Audience Research at Deakin University, Australia. This is the fourth in a series on Row X will be featuring short essays written by the co-editors of the Routledge Companion to Audiences and the Performing Arts, a major reference work published in April 2022. The series is introduced here.The Companion represents a truly multi-dimensional exploration of the inter-relationships between audiences and performance. Spread over four sections and … [Read more...] about Shorts: Adventures in Thinking About Audiences

“I don’t get it.” Or, The Mystery of the Orange Statues

March 14, 2022 by Hannah Grannemann 3 Comments

Woman looks at a painting in a gallery

Clicking through Facebook last month, I saw a photo of bright orange statues on a lush green lawn. 120 orange statues of women in STEM fields were going to be exhibited in the Smithsonian Gardens during March for Women’s History Month, an AP story by Ashraf Khalil read. My analytical mind kicked in and thoughts tumbled. First: “Why are they orange?” Second: “Is there a reason?” Then: “Surely there’s a reason. Bright orange wouldn’t have been chosen without a reason. Was it a … [Read more...] about “I don’t get it.” Or, The Mystery of the Orange Statues

A special time of year…really.

December 2, 2021 by Hannah Grannemann Leave a Comment

Child's hand reaching up to touch a calendar

Row X blog by Hannah Grannemann Your audience circled December on their calendar last spring. They didn’t want to miss the holiday show this year. Seeing something earlier than December was possible…they’d have to feel it out…but they would really try to get back to their holiday show. The holidays just weren’t the same last year without a trip to the theater to see their favorite production. Anticipating the show this year would be a little light shining for them through all the uncertainty … [Read more...] about A special time of year…really.

The Hope and Frustration of Understanding Audiences

October 25, 2021 by Hannah Grannemann Leave a Comment

Empty theater with red seats and a red curtain

Row X blog by Hannah Grannemann Sometimes I hear or read an interview with an author, and I immediately add their book to my too-long to-read list. Sometimes the interview is all I need. One of the ways in which I’d like to bring value to you, the readers of this blog, is to occasionally write about academic works that I think have value for arts professionals, the primary audience for Row X. This is the first of those posts. Much of what I read is interesting but, in my view, not … [Read more...] about The Hope and Frustration of Understanding Audiences

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About Hannah

Assistant Professor and Director of the Arts Administration Program at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

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  • It’s all about the Vibes: Lessons from the election for arts marketers October 29, 2024
  • Imagine if the arts were funded with $27 donations August 5, 2024
  • 5 reasons declining media coverage of the arts isn’t the problem February 29, 2024

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