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Hannah Grannemann on Audience Experience

Where’s the $500 million fund for the arts?

September 12, 2023 by Hannah Grannemann 4 Comments

Person reading a newspaper

Row X by Hannah Grannemann Last week, four big name funders, MacArthur Foundation, Ford Foundation, Carnegie Corporation, and the Knight Foundation, announced a $500 million initiative called Press Forward. The goal of the fund is to support the local news sector (both nonprofit and for-profit) to revive and modernize local news. Funds will support infrastructure for community-centered news, new journalistic practices, increasing diversity in newsrooms, and new business models. I shook my … [Read more...] about Where’s the $500 million fund for the arts?

Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments

July 26, 2023 by Hannah Grannemann Leave a Comment

Theater leaders, Board members, and arts marketing experts have been the featured characters in the recent flurry of articles and opinion pieces about the crisis in the American nonprofit theater*. This makes sense, since these articles focus on how the theater institutions are responding to reduced audience demand and the resulting financial pressures. How can we find out what the audience thinks? There’s one source right at our fingertips: the comments section. These three pieces**: 1) … [Read more...] about Nonprofit theater is in crisis. Want to know what the “dropped out” audience thinks? Read the comments

Forgetting Taylor Swift

June 19, 2023 by Hannah Grannemann Leave a Comment

For all the anticipation and excitement around Taylor Swift’s Eras tour this summer, fans have been reporting something strange. They can’t remember the show. Time and Psychology Today wrote articles about the phenomenon of Taylor Swift fans forgetting the experience of attending the concert itself. In the Time article, Ewan McNay, a psychology professor at SUNY Albany, attributes the phenomenon to the fans’ brains producing too much norepinephrine, as happens when we get too emotionally … [Read more...] about Forgetting Taylor Swift

Rush Seats Series: Arts Explainers on TikTok

May 31, 2023 by Hannah Grannemann 2 Comments

TikTok logo, Retrieved from Unsplash. Photo by Eyestetix.

New Series I’m starting a new occasional series with this post: Rush Seats. These will be short posts sharing something I think you’ll find interesting and useful. I can see a few different types of posts fitting in this series: Let me know what you’d like to read in the Rush Seats series in the comments. First up in Rush Seats is a collection of people I’m following on TikTok sharing explainers that are friendly for new arts audiences and arts insiders alike. What I like about each … [Read more...] about Rush Seats Series: Arts Explainers on TikTok

A Wordle Allegory: We Can’t Wait

December 8, 2022 by Hannah Grannemann 2 Comments

Row X blog by Hannah Grannemann I’m not immune to clickbait, and I like to play Wordle, so of course I clicked on an article from Lifehacker that promised valuable Wordle news. Lifehacker told me that Wordle’s daily word are no longer randomly generated, but are now chosen by an editor, and may be themed. OK, no big deal, I thought. I enjoy whimsy. But I’m a relaxed Wordle player and I know there are some not-so-laid-back players. So I scrolled down to the comments. Which brings me to the … [Read more...] about A Wordle Allegory: We Can’t Wait

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be found at hannahgrannemann.com. In … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • When to Hold, When to Fold, When to Play a Different Game September 7, 2025
  • From Village Voice to TikTok: Rethinking How Audiences Discover Art August 12, 2025
  • Opera Philadelphia, $11 tickets, and a predictable outcome June 18, 2025
  • Kennedy Center audiences vote with their feet. What happens next? June 4, 2025
  • A Christmas Carol as an Arts Marketing Parable December 22, 2024

Recent Comments

  • Hannah Grannemann on When to Hold, When to Fold, When to Play a Different Game
  • R. Lewis on When to Hold, When to Fold, When to Play a Different Game
  • Hannah Grannemann on From Village Voice to TikTok: Rethinking How Audiences Discover Art
  • Hannah Grannemann on From Village Voice to TikTok: Rethinking How Audiences Discover Art
  • animasi on From Village Voice to TikTok: Rethinking How Audiences Discover Art

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