Marketing

At the end of a long list about why audiences are shrinking, a burned out, defeated arts manager's last bit of ire will be directed at the declining arts coverage in the mainstream media. It will be the final gasp of their venting session. Then their voice will trail off, they’ll throw up their hands, and reach for their glass of bourbon.  An anecdote from an artistic director of a “struggling theater in Florida” was the centerpiece of a story by Cara Joy David’s latest piece for Broadway … [Read more...] about 5 reasons declining media coverage of the arts isn’t the problem