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Hannah Grannemann on Audience Experience

Hannah Grannemann

“I don’t get it.” Or, The Mystery of the Orange Statues

March 14, 2022 by Hannah Grannemann 3 Comments

Woman looks at a painting in a gallery

Clicking through Facebook last month, I saw a photo of bright orange statues on a lush green lawn. 120 orange statues of women in STEM fields were going to be exhibited in the Smithsonian Gardens during March for Women’s History Month, an AP story by Ashraf Khalil read. My analytical mind kicked in and thoughts tumbled. First: “Why are they orange?” Second: “Is there a reason?” Then: “Surely there’s a reason. Bright orange wouldn’t have been chosen without a reason. Was it a … [Read more...] about “I don’t get it.” Or, The Mystery of the Orange Statues

A special time of year…really.

December 2, 2021 by Hannah Grannemann Leave a Comment

Child's hand reaching up to touch a calendar

Row X blog by Hannah Grannemann Your audience circled December on their calendar last spring. They didn’t want to miss the holiday show this year. Seeing something earlier than December was possible…they’d have to feel it out…but they would really try to get back to their holiday show. The holidays just weren’t the same last year without a trip to the theater to see their favorite production. Anticipating the show this year would be a little light shining for them through all the uncertainty … [Read more...] about A special time of year…really.

The Hope and Frustration of Understanding Audiences

October 25, 2021 by Hannah Grannemann Leave a Comment

Empty theater with red seats and a red curtain

Row X blog by Hannah Grannemann Sometimes I hear or read an interview with an author, and I immediately add their book to my too-long to-read list. Sometimes the interview is all I need. One of the ways in which I’d like to bring value to you, the readers of this blog, is to occasionally write about academic works that I think have value for arts professionals, the primary audience for Row X. This is the first of those posts. Much of what I read is interesting but, in my view, not … [Read more...] about The Hope and Frustration of Understanding Audiences

“But how is it?” Audience Confidence, COVID and After

October 15, 2021 by Hannah Grannemann 2 Comments

A COVID vaccine sticker, a sticker from American Repertory Theatre, and a voting sticker

Row X blog by Hannah Grannemann “Has anyone been to a show at the Tanger center yet? I know masks are required, but how is it? I have two Littles at home, and my mask has a filter, I just want to be comfortable and safe going there. Please do not turn this into anything political or negative comments, I’m just looking for reassurance…” More than 70 responses followed this question about the new performing arts center on my neighborhood’s Nextdoor page. “They require masks and also … [Read more...] about “But how is it?” Audience Confidence, COVID and After

Long Tail/Long Game

October 8, 2021 by Hannah Grannemann 4 Comments

Line graph illustrating the long tail idea

Row X Blog by Hannah Grannemann I’ll just say it straight out, so you know where I’m coming from: I hope many organizations choose to keep and grow their digital programming as we come out of the pandemic. I think it’s great for audiences, a solid strategy for organizations that can handle it operationally and financially, and for the arts field to increase participation. I’ve been thinking a lot about the strategy of the Long Tail as I watch arts organizations and artists deliberate their … [Read more...] about Long Tail/Long Game

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About Hannah

Associate Professor of Arts Administration at the University of North Carolina at Greensboro (UNCG). She began writing for ArtsJournal.com in 2020 as a guest editor on Lynne Conner's blog We the Audience and began writing Row X in 2021. More about Hannah can be found at hannahgrannemann.com. In … [more] about About Hannah Grannemann

About Row X

White iPhone with QR Code, ArtsJournal Logo and Row X

Row X is where audience experience meets artistic practice and business strategy of arts organizations. The goal of the blog is to explore the sweet spot where these three interests overlap. Audience experience is often seen as the purview of the marketing department until the point that the … [more] about About Row X

Recent Posts

  • From Village Voice to TikTok: Rethinking How Audiences Discover Art August 12, 2025
  • Opera Philadelphia, $11 tickets, and a predictable outcome June 18, 2025
  • Kennedy Center audiences vote with their feet. What happens next? June 4, 2025
  • A Christmas Carol as an Arts Marketing Parable December 22, 2024
  • Row X Wrapped December 6, 2024

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