Everyone’s seeing their end of year summaries of their year in music listening on their Spotify Wrapped or Apple Music Replays this week. It’s a fun feature that these companies do each year, a great engagement point for those companies and their customers. I’ve also seen some arts organizations building on the trend with their own Wrapped features, like Blumenthal Arts in Charlotte, NC, that highlighted the highest attended shows, and the top selling drink from their concessions stands (the Dancing Queen signature cocktail for Mamma Mia).
So, inspired by Spotify Wrapped, I uploaded all 22 of my posts from here on Row X and also my posts from when I started on ArtsJournal in 2020 as a guest writer on Lynne Conner’s We the Audience blog into Google’s Notebook LM and had it generate a podcast based on all my blog posts. It created a 22 minute podcast (including two breaks!). Click on the link below if you want to get an easy-on-the-ears audio summary of my ideas on:
- How arts organizations need to update their marketing tactics
- Opportunities of content marketing
- The need to understand and respect all different audience preferences
- Appreciate the specific role of holiday performances
- How digital programming is its own type of programming
- The urgency of effective messaging about how the arts impact lives
I hope you’ve had a great 2024 and thanks for reading Row X.
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