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Judith H. Dobrzynski on Culture

Whitney’s “Clickistan” Goes For New Audiences, New Donors

Notwithstanding what Ariana Huffington said here yesterday about museums and technology, I was intrigued when the Whitney Museum recently sent a press release announcing an online game called “Clickistan.” It’s intended to raise money for the museum.

kratze_80_80.gifI’m not an electronic game player, but games are everywhere in our society…more people play, statistics show, than some of us would guess…so I was, well, game.

Still, early last week, I clicked on “Clickistan” (well, I clicked on the cat, as at left, on the Whitney’s home page) and spent a little time playing. What I learned? I’m still not an electronic game player, and not a good judge of whether this is a good idea or not. I put away the idea of doing a post…until, The Wall Street Journal revived my interest.

Over the weekend, Ryan Kuo, writing on the WSJ‘s Speakeasy blog, took up Clickistan, and where I found it to be rather tedious, not much fun, and kind of endless, Kuo disagreed. He called it “a witty and sometimes biting respite from instant-gratification Flash and Facebook games.”

He continued:

The web game..designed for the museum’s Annual Fund by UBERMORGEN.COM, an artist duo known for its irreverent net art…aims to challenge players to reconsider the meanings of the Internet’s everyday trappings. Some levels ask players to complete surveys with absurd answers; others simply present radio buttons and navigation bars–hallmarks of the web–that can be clicked to abandon. One screen is filled with a super-sized Like button from Facebook. The game is equally ironic about its purpose, as digital shopping carts fly across the screen. On the last screen, players can choose to donate as little as $5 and as much as $10,000. (The more goal-oriented can also skip all of the levels to make their online donation.)

kratze_80_80.gifAnd here was a bigger kudo:

…Clickistan is also an entertaining and–for this gamer–a surprisingly challenging experience that holds up on repeated plays. According to the Whitney’s Director of Membership and Annual Fund Kristen Denner, the goal was to demonstrate that each donation counts. “We’re really hoping to engage an audience with an idea of the importance of supporting the arts, even at really accessible levels,” she said.

Now that is a good idea. If the Whitney can use games not only to attract new audiences but also to atrract new donors, that would be something. The Whitney’s offer to let members “curate” their own membership benefits should be helping there, too.

The Speakeasy post continues with a Q & A with Denner and Brianna Lowndes, the membership and annual fund manager, about the game and its goals. It’s worth reading. 

Photo Credit: Courtesy of the Whitney Museum

Ariana Huffington To Museums: Don’t Forget Your DNA

Arianna Huffington posted an item about museums on her blog yesterday that held two surprises.

ArianaHuffington.jpgFor one, although she is clearly a person interested in the arts, someone who once wrote a book about Picasso, it never occurred to me that she thought much about museums. Or, as she revealed, that she would be invited to speak to a group of “museum presidents and directors” at the Los Angeles County Museum of Art. But she is certainly a successful entrepreneur, and she was out in front of other media groups on new media. So there you are.

The second surprise, though, was more interesting. Huffington called herself “a complete evangelist for new media and for institutions adapting as fast as possible to changes new technologies are bringing to our world.”

And yet, she advised caution, saying that she was reticent about urging museums to expand audiences and enrich the museum experience via social media.

…the danger of social media becoming the point of social media — connection for connection’s sake, connection to no end — is one museums need to particularly guard against. Reducing the museum experience to more apps providing more data is just as laughable as reducing the experience of going to church down to parishioners tweeting: “At church, pastor just mentioned loaves and fishes, anyone have some sushi recs for later?” Or whipping out their iPad to quickly look up the fact that the Sermon on the Mount took place near the Sea of Galilee, which, following a link, I see is the lowest freshwater lake in the world… I should totally tweet that!

Huffington praised LACMA’s “reading room” and the Metropolitan Museum’s timeline of art history, among other tech initiatives. Then she said:

But if museums forget their DNA and get their heads turned by every new tech hottie that shimmies by they will undercut the point of their existence. Too much of the wrong kind of connection can actually disconnect us from an aesthetic experience.

I agree, and I hope museums approach technology not necessarily cautiously — for we are all allowed to make mistakes, so long as we are prepared to admit them and reverse them — but very thoughtfully, not willy-nilly.

Huffington made two other comments which I applaud. She very carefully phrased her description of museums as “institutions dedicated to what is often seen as elitist high art.” That indicates that she does not see “high” art as elitist, and neither do I.

Second, she talked about the “fourth” human instinct, beyond survival, sex and power, as one that “drives us to art and religion. That instinct is just as vital as the other three but we rarely give it the same kind of attention.”

Yes. That’s the instinct art museums should attempt not only to satisfy but also to highlight.

Here’s the link to Huffington’s post, which has more about her thinking.

 

Do I See A Waltz? The Morgan Puts Music Manuscripts Online

Thumbnail image for beethoven.jpgLast week, the Morgan Library and Museum* inaugurated its Music Manuscripts Online web feature. It’s the early fruit of a project that began in 2007 to digitize more than 900 manuscripts, about 42,000 pages all told, and let scholars and the public see them from the comfort of, well, wherever there’s a computer.

The Morgan’s collection includes “works by J. S. Bach, Beethoven, Brahms, Chopin, Debussy, Fauré, Haydn, Liszt, Mahler, Massenet, Mendelssohn, Mozart, Puccini, Schubert, and Schumann, among many others.”

Only about 40 manuscripts are up now, but it’s a nice start. The zoom-in features allow very close inspection. The Morgan has provided a research guide. 

You can’t copy anything, though — the image here, of Beethoven’s violin and piano sonata in G major, is from the home page. I’m sure rights are an issue.

The Julliard School has also digitized its manuscript collection, 138 items including the late engraver’s proof of Beethoven’s 9th Symphony, with hundreds of his markings. Here’s the list of composers in its collection. Like the Morgan, the Juilliard’s music archive lets users zoom in, but not copy.

Some of these manuscripts are works of art, in themselves: they allow people to see creativity in the making. A composer I know told me that he wouldn’t find them very useful, and he certainly didn’t see what the public would do with them — but I hope he’s wrong. Technology is funny that way: it may not prompt the behavior people expect, but frequently it proves useful in an unforeseen way.

Here’s an idea to speed that along, though it may be caught up in rights issues: offer recordings of the music along side the markings on the page.

Photo Credit: Courtesy of the Morgan Library and Museum

Freezing Cold: Maybe You’d Like to Borrow A Down Coat For The Ice Museum

Maybe it’s because big parts of the U.S. (including where I am), plus London and Paris and other areas of Europe, are all having a really cold snowy winter, but I was amused to read the other day the Moscow has opened an ice sculpture museum. No more is it true that “The snow sculptor can impose his will but temporarily,” as the story says. 

Thumbnail image for PH2010121902902.jpgTwo artists — Pavel Mylnikov and Bagrat Stepanyan — have created an ice museum, where it’s really, really cold inside (between 5 and 12 degrees F), in Sokolniki Park, Moscow. It opened during the second week in December, according to the Washington Post, which wrote:

Mylnikov and Stepanyan assembled a variety of artists who attacked 800 tons of ice and 200 tons of snow with a variety of picks and saws. Fortunately, Russia has no shortage of raw materials – much of the ice was trucked in from Siberia, cut from frozen rivers. The snow was made locally.

The artists plans to change what’s in the galleries every year, and the initial offerings included “a huge dinosaur, a complete bedroom, a castle with armored guard, Joseph and Mary hovering over Jesus, a Vostok rocket ship, a bunch of grapes frozen in a small block of ice.” They are all illuminated by colored lights.

OK, maybe not high art — but hey, it’s Christmas and it’s slow in the art world. And in freezing cold New York, it’s fun to know there’s a place where people who arrive unprepared for the cold inside can borrow a down overcoat and enjoy the artistic offerings.

The Post has more here, and a slide show of the sculptures, too.

Photo Credit: Courtesy of the Washington Post

 

Spread The Word, With Christmas — Or Even Snowy — Paintings

Last year about this time, I praised the Nelson-Atkins Museum of Art for circulating a press release, with photos, of some of the paintings and sculptures in its collection that publications could use to illustrate Christmas.

PetrusChristus.bmpI hoped the practice would spread:

What better way to illustrate the birth of Christ than with depictions of the scene that occupied so many great artists, many of whose works can be found in the nation’s museums? Let’s spread the idea next year to other cities.

Back in October, the Nelson-Atkins again circulated its list, with illustrations and a paragraph of explication. One of the works, by Petrus Christus, is at right.

But I haven’t been the recipient of any others… alas.

It doesn’t seem to have spread. So let me broaden the suggestion: publications need art — good art. Maybe they won’t run a religious work now as frequently as they used to. But museums have plenty of secular art — snowy scenes, for example — that would also work at this time of year, when there’s often a news drought.

I’m headed off for a white Christmas later today, but I’m leaving a post or two that will be published while I’m gone — so please check back.

And merry, merry to you all.

Photo Credit: Courtesy of the Nelson-Atkins Museum of Art

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About Judith H. Dobrzynski

Now an independent journalist, I've worked as a reporter in the culture and business sections of The New York Times, and been the editor of the Sunday business section and deputy business editor there as well as a senior editor of Business Week and the managing editor of CNBC, the cable TV

About Real Clear Arts

This blog is about culture in America as seen through my lens, which is informed and colored by years of reporting not only on the arts and humanities, but also on business, philanthropy, science, government and other subjects. I may break news, but more likely I will comment, provide

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