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Judith H. Dobrzynski on Culture

The Met’s New Logo

It’s a disaster, as I predicted here last June in “The Met’s Coming Rebranding: A Puzzlement.” In fact, it’s worse than I had heard. Justin Davidson posted this image on New York magazine’s Vulture site earlier today. Ugh.

17-met-logo-new.w529.h352

Davidson nailed it:

The whole ensemble looks like a red double-decker bus that has stopped short, shoving the passengers into each other’s backs. Worse, the entire top half of the new logo consists of the word the.

MetLogoWhy anyone thinks that is better than the Metropolitan Museum’s* old logo is beyond me.

Now I will go away and try to think of something deeper to say about this huge mistake. In the meantime, please go to my 2015 post on the subject, which tries to provide Tom Campbell’s rationale, shaky though it is.

For a museum, one has to ask: does anybody there have an eye?

*I consult to a museum that supports the Met.

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About Judith H. Dobrzynski

Now an independent journalist, I've worked as a reporter in the culture and business sections of The New York Times, and been the editor of the Sunday business section and deputy business editor there as well as a senior editor of Business Week and the managing editor of CNBC, the cable TV

About Real Clear Arts

This blog is about culture in America as seen through my lens, which is informed and colored by years of reporting not only on the arts and humanities, but also on business, philanthropy, science, government and other subjects. I may break news, but more likely I will comment, provide

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