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Howard Mandel's Urban Improvisation

ArtistShare Delivers for Maria Schneider

August 14, 2007 by Howard Mandel

Sky Blue — a web-based “fan-funded” recording project — garners the Grammy-winning jazz orchestra leader better than half her recording (over)budget, three weeks after release. News, plus my author’s edit of Down Beat‘s July cover story.


Maria Schneider’s new album is a marvel of detailed, in-depth contemporary composition — say, new music fans, what do you make of her writing? — featuring imaginative and committed solos from an impressive crew that is fully committed to her work. Almost as amazing is Schneider’s success with the artist-directed, diy business model she realizes through ArtistShare, which helped her last production, Concert In The Garden, become the first non-label cd to win a Grammy.
“Sky Blue is a fan-funded release,” Schneider says, “that from the time of the project launch until now (thee weeks after the release) has brought in enough income to cover the entire ‘projected’ budget of the record. The only snafu is that I went way over budget! Ooops… but sales are coming in and I’m well on my way.”
Schneider details: ” I’ve brought in $106,000 since launch. My original budget was $100,000… and I ended up spending $170,000. But still, considering I just put it out, I’m in pretty good shape. Wish I hadn’t gone over-budget, because by now it would all be gravy!”
More on Schneider in my article Not For Wimps, here in slightly different form than its original publication in Down Beat, July 2007.

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Howard Mandel

I'm a Chicago-born (and after 32 years in NYC, recently repatriated) writer, editor, author, arts reporter for National Public Radio, consultant and nascent videographer -- a veteran freelance journalist working on newspapers, magazines and websites, appearing on tv and radio, teaching at New York University and elsewhere, consulting on media, publishing and jazz-related issues. I'm president of the Jazz Journalists Association, a non-profit membership organization devoted to using all media to disseminate news and views about all kinds of jazz.
My books are Future Jazz (Oxford U Press, 1999) and Miles Ornette Cecil - Jazz Beyond Jazz (Routledge, 2008). I was general editor of the Illustrated Encyclopedia of Jazz and Blues (Flame Tree 2005/Billboard Books 2006). Of course I'm working on something new. . . Read More…

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