There are plenty of strategic reasons to use hybrid content to further artistic goals that don’t have to be around making money. But ultimately the model, whatever it is, has to make sense.

You might think this is just a journalism issue, but one can draw parallels of paying to read stories to paying for music streaming, which has not proven to “pay off” for the vast majority of musicians.

I was asked to deliver a “provocation” for this week’s League of American Orchestras annual conference with the prompt “How has Technology Changed Orchestras Forever?” Here’s a video of the talk and the transcript:.