There are plenty of strategic reasons to use hybrid content to further artistic goals that don’t have to be around making money. But ultimately the model, whatever it is, has to make sense.

You might think this is just a journalism issue, but one can draw parallels of paying to read stories to paying for music streaming, which has not proven to “pay off” for the vast majority of musicians.

I was asked to deliver a “provocation” for this week’s League of American Orchestras annual conference with the prompt “How has Technology Changed Orchestras Forever?” Here’s a video of the talk and the transcript:.

Opera America had asked me to speak at their annual conference this year, but of course the conference was canceled and moved online. So I made this video for the online conference, talking about the influence of technology on opera and how audience expectations evolve as they use technology. We’ve marveled at the speed of […]

So your workplace has shut down (your theatre, concert hall museum, stage, whatever). Now what? Moving online is the obvious play. And in the weeks since lockdown there has been a flood of artists going online, making content for the web or repackaging performances that have already taken place. Early efforts were encouraging. The Rotterdam […]