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Scott Timberg on Creative Destruction

New Beer Shop in Echo Park

October 14, 2010 by Scott Timberg

ONE of the Misread City’s favorite LA hangouts in Colorado Wine Company in Eagle Rock: It opened shortly before we moved to the Eastside and has been a sort of neighborhood bar. Fans of the dedication to low prices and high quality — as well as eccentric and small-batch wines — this place serves up will be as excited as your humble blogger about the latest news.

John and Jen Nugent, who own the wine shop, will help launch and run Sunset Beer Company, which, with luck, will open on Sunset Blvd. next spring. (An article in Echo Park Now.) It’s based on the set up of the wine shop, which includes a tasting area.

I should say that while this couple has turned me on to many fine bottles of wine, John is also responsible for introducing me to Belgium’s wonderful farmhouse ale Saison Dupont and hence bringing back — in part — to beer.

Ths morning John sent out the following note about the new venture and his need for support:

Slated to open in Spring of 2011, Sunset Beer Company will happily live on Sunset boulevard in Echo Park.  The concept behind Sunset Beer Co. comes from many evenings of beer drinking (uh…tasting) on one of the most famous porches in Eagle Rock at the home of Jenna and Drew VonAh.  It’s here that we tried Eagle Rock Brewery beer before the brewery opened and listened to our beer fanatic friends talk about the lengths they must go to to find their coveted beers.  Why not make the hunt a little easier by putting everything in one place?
Sunset Beer Co. is a partnership between Jennifer and John of CoWineCo and Jenna and Drew VonAh.  The concept will be quite familiar to you – a retail shop with a tasting area.  But the retail shop will be twice the size of CoWineCo featuring many hundreds of bottles of beer from around the globe (all properly chilled of course), and the tasting area will have taps instead of rows of wine glasses (but for you grape-centric die-hards, yes there will be wine available as well).  And I must mention, our nifty logo comes courtesy Evan Spiridellis of JibJab.com, an old friend who is also a lover of beer.
Do you like the idea?  Are you salivating and annoyed that this place won’t open until Spring 2011? Well, you can help!  If you would like to express your support for this business either as a potential customer or as a current customer of CoWineCo who just wants the city to know that we run a responsible business, please write a letter or email.  Our hearing is very soon, so letters would have to be postmarked by this coming Monday, October 18th.  Any and all support will help us get our license in a timely manner and would be MUCH appreciated by Jenna, Drew, Jennifer, John, Evie, Walter, their cats, their extended families and that family of skunks living in their garage.
Please send emails/letters to our license expediter and they will be presented to the Zoning Adminstrator during our hearing:
Andy Inthavong
andy4artrodriguez@yahoo.com
or
Art Rodriguez & Associates
Attn:  Andy Inthavong / RE: Sunset Beer Company
709 E. Colorado Blvd., Suite 200
Pasadena, CA 91101

To celebrate the impending opening of our new store, we are revamping our in-store beer pricing at CoWineCo to match the format of Sunset Beer Co.  You can now enjoy any bottled beer at our bar for the retail price + $2.  That means that Allagash White that is $5-$9 a glass at every brewpub in LA will be $4.50.  So beer nerds, you will be very happy about our 30-40 beers at CoWineCo, and you’ll be REALLY happy when Sunset Beer Co. opens its doors.

Filed Under: beer, colorado wine, eagle rock, Los Angeles

Scott Timberg

I'm a longtime culture writer and editor based in Los Angeles; my book "CULTURE CRASH: The Killing of the Creative Class" came out in 2015. My stories have appeared in The New York Times, Salon and Los Angeles magazine, and I was an LA Times staff writer for six years. I'm also an enthusiastic if middling jazz and indie-rock guitarist. (Photo by Sara Scribner) Read More…

Culture Crash, the Book

My book came out in 2015, and won the National Arts & Entertainment Journalism Award. The New Yorker called it "a quietly radical rethinking of the very nature of art in modern life"

I urge you to buy it at your favorite independent bookstore or order it from Portland's Powell's.

Culture Crash

Here is some information on my book, which Yale University Press published in 2015. (Buy it from Powell's, here.) Some advance praise: With coolness and equanimity, Scott Timberg tells what in less-skilled hands could have been an overwrought horror story: the end of culture as we have known … [Read More...]

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